MISSION STATEMENT

 

Red Hot FM will widen the choice of local radio for listeners and advertisers in Cork. We will:-

 

SECTION 1 INDEX

Section 2 Introduction To The Applicant

a) Name of Applicant 1

b) Main Contact 1

c) Proposed Station Name 1

d) Brief Description Of Programme Service 1

e) List of Advisors 2

Section 3 Membership And Description of

The Applicant Group

a) List of Group Members 3-4

b) Group Formation 4

Section 4 Ownership And Control And Staffing of

Company Which Will Operate The Licence

a) Board of Directors 5-12

b) Proposed Shareholding Structure 13-14

c) Management Structure 15-16

d) Staffing Matters 17-19

Section 5 The Programme Service

a) Broadcasting Philosophy 20-21

b) Programme Schedule 21

c) Programme Policy Statement 22-28

Section 6 Market Analysis

a) Analysis of Existing Market 29-31

b) Demand and Potential For The Type of

Programme Service Proposed 32-33

c) Anticipated Performance of Service 34-35

d) Strategies For Achieving Proposed

Listenership And Revenue Targets 36-37

Section 7 Financial And Business Plan

a) Overall Financial Strategy 38

b) Investment Proposal 38-40

c) Projections 40-42

d) Advertising Levy 42

Section 8 Transmission Proposals 43-54

Section 9 Studios and Operations 55-58

Section 10 Proposed Commencement Of Broadcasting 59

Section 11 Annexes 60

a) Research

b) Financial

c) Technical

 

SECTION 2 INTRODUCTION TO THE APPLICATION

Under 35’s represent the majority, 56% of the Cork total population

Introduction to the applicant

(a) Name of applicant, address, Telephone and Fax Nos, Email

(this must be single legal entity: either a body corporate or a named individual person. If the former, a copy of the Certificate of Incorporation must be included with the application)

 

The applicant company is Siteridge Limited

 

Address Molyneux House

Bride Street

Dublin 8

Telephone Number 01 500 6600

Fax Number 01 668 9401

Email dermoth@fm104.ie

The company was incorporated on 28th March 2000. The sole purpose of this company is to apply for and operate the licence for Cork City and County FM advertised by the IRTC.

(b) Main Contact (For Public Purposes)

Please nominate at least one individual to deal with any press or public enquiries

Name Dermot Hanrahan

Telephone Number 01 668 9689

Fax Number 01 668 9401

Group’s Main Contact Address

Molyneux House

Bride Street

Dublin 8

(c) Proposed Station Name (if decided)

The proposed name for the service is Red Hot FM

 

(d) Brief Description of Programme Service

Red Hot FM will be a locally originated, music intensive service for Cork playing chart, dance and breaking chart music aimed at the under 35 audience. Speech programming will take the form of news and information with a daily news magazine and talkback show. Information programming will be lifestyle focused. The presentation style will be upbeat and pacy to reflect the target audience served.

15 to 34’s represent 42% of the adult population

e) List of Advisors

Engineering & Studio Design

Broadcast Technical Services,
Unit 6a
John Player House
South Circular Road
Dublin 8

Advertising Sales

Margaret Nelson

Capital Radio Productions

Hume House

Ballsbridge

Dublin 4

Research

Deanna Hallett

Hallett Arendt

155 Farringdon Road

London EC1R 3AD

Programming

Colm Hayes,
Capital Radio Productions
Hume House
Ballsbridge
Dublin 4

Bankers

Bank of Ireland
Colm House
91 Pembroke Road
Dublin 4

Solicitors

Kennedy McGonagle Ballagh
20 Northumberland Road
Ballsbridge
Dublin 4

Auditors

Peter Roberts

Roberts Corporate & Private

28 South Mall

Cork

SECTION THREE MEMBERSHIP AND DESCRIPTION OF THE APPLICANT GROUP

15 to 24’s are 97% more likely to listen to 2FM than the adult average

Membership and Description Of The Applicant Group

a) All of the members of the group should be identified and a brief description of their background and experience given

The applicant group comprises a consortium of companies and individuals listed below. The companies and individuals listed below with an * are all directors and their details are provided in full on subsequent pages.

Thomas Crosbie Holdings Limited**

Two Directors will be appointed to represent the interests of Thomas Crosbie Holdings, the operators of The Cork Examiner Group. Thomas Crosbie has an annual turnover of £42 million. They also have interests in County Mayo Radio Ltd and N.W.R FM Ltd. The nominated Directors are Alan Crosbie and Anthony Dinan. Full details are supplied under Directors.

Vivian F. Nathan*

HLB Nathans is one of the top 20 leading firms of accountants in Ireland. Full details are supplied under Directors.

Henry Condon (AKA Henry Owens*

Henry Owens is Programme Director of Virgin Radio, a national youth orientated radio station serving the whole of the UK.

Jim Aiken

Jim Aiken is one of Irelands top impresarios. Over the last ten years he has promoted The Rolling Stones, David Bowie and Bruce Springsteen. Jim was actively involved in the turn around of FM 104.

Maurice Cassidy

Maurice Cassidy operates 57th Street, a company representing many of Irelands leading artistes. He has over 30 years experience in the entertainment industry. Maurice is a shareholder in FM 104.

Pearse Farrell

Pearse Farrell is a founder member of Farrell, Grant Sparks a leading independent firm of Chartered Accountants.

Dermot Hanrahan*

Dermot Hanrahan is Chief Executive Officer of FM 104, full details are supplied under Directors.

Ulick McEvaddy

Ulick McEvaddy, along with his brother, is responsible for the biggest private investment in the Horan International Airport, Kncok, Co Mayo. He is a founder director of Omega International a successful aircraft leasing company.

Tim Fenn*

Tim Fenn is the Financial Director of FM 104 he has been with the company since 1996. Full details are supplied under Directors.

Colm Caffrey (AKA Colm Hayes)

Colm Hayes is Irelands most successful youth programming director. Currently Programme Director of FM 104, he has been with the station since launch in 1989 and previously worked with 2FM as a presenter. Colm will assist Red Hot FM’s Programme Director with devising a winning programming strategy.

Margaret Nelson*

Margaret Nelson is Sales Director of FM 104. Margaret has a high profile among national advertisers and agencies. Margaret will help identify the llocal sales director at Red Hot FM. Full details are supplied under Directors.

 

SECTION THREE MEMBERSHIP AND DESCRIPTION OF THE APPLICANT GROUP

Dave Kelly

Dave Kelly is Music Director and Deputy Programme Controller of FM 104. Dave has more than 20 years of radio experience. Dave has been part of the team at FM 104 since the station was awarded the licence in 1989. Dave will advise on the music programming systems at Red Hot FM and will take a keen interest in the development of programming talent. Dave is an expert in the music that appeals to today’s youth market.

Helena Kelly

Helena Kelly is the Marketing Manager of FM 104. She has been with FM 104 since 1990. Helena will assist in developing, with the stations own promotion and marketing manager, a winning audience, marketing and advertising strategy for Red Hot FM.

Deanna Hallett*

Deanna Hallett, Chairman of Hallett Arendt, a UK based radio research and marketing specialist company is highly regarded in the UK, both as a consultant advising applicant radio companies but more importantly for developing research based marketing strategies to ensure audience and revenue success. Full details are supplied under Directors

 

b) Please indicate when the group was formed, its current legal status and financial standing and any other information of relevance to the licence application.

The group was formed early this year when the IRTC announced its firm plans to advertise the FM licence for Cork. The company was incorporated as a limited liability company on 28th March 2000.

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

15 to 34’s are 62% more likely to listen to 2FM than the adult average

Ownership, Control And Staffing Of Company Which Will Operate The Licence

a) Board Of Directors

The name, address, age, nationality, occupation, other directorships, other media interests, background and relevant media experience of each Director, including the proposed Chairperson should be stated.

 

See Pages 7 to 12 which follow with details for each Director

 

Name Vivian Nathan

Address Meridian Heights

Tivoli Estate

Cork City

Executive/Non Executive (state) Non Executive Chairman

Age 57

Nationality Irish

Occupation Managing Partner HLB Nathans

Other Directorships None

Media and Content Interests None

Summary of background and relevant media experience

Vivian Nathan is a Fellow of the Institute of Chartered Accountants and Chairman of the Taxation Committee in the Irish Institute of Chartered Accountants. His firm, HLB Nathans, is now one of the Top 20 firms in Ireland and has offices throughout the country.

He has lectured in Cork University for four years and is a regular speaker at the Institute of Chartered Accountants and at their conferences and seminars. He is well known and widely respected in the County

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

Name Alan Crosbie

Address Ferrypoint

Rathmore

Kinsale

Co Cork

Executive/Non Executive (state) Non Executive Director

Age 45

Nationality Irish

Occupation Company Director/Journalist

Other Directorships Thomas Crosbie Holdings Limited

Examiner Publications (Cork) Limited

Thomas Crosbie Media Limited

TCH Democrat Media Limited

TCH Recruit Ireland Limited

Studham Limited

Waterford News Star Limited

Bedlington Holdings

Carikar Limited

Gemrose Limited

Q.V.C Stores Limited

Evansbury Limited

Celtway Investments Limited

Munster Free Ads Limited

Media and Content Interests See Below

Summary of background and relevant media experience

Alan Crosbie has held the post of Chief Executive of Examiner Publications (Cork) Limited since 1993. Examiner Publications (Cork) Limited is a subsidiary of Thomas Crosbie Holdings Limited which is an investment with a significant portfolio of media interests. The Thomas Crosbie Group has been in existence since 1841 and is currently in the fifth generation of the Crosbie family.

Alan began his career with the company, of which he is now Chief Executive in 1972, after leaving Clongowes Wood College in Naas. However, his experience in the media and newspaper industry is not confined to the family business. In 1976 Alan worked with the Sacramento Bee Company in California and in the early 1980’s worked with the major newspaper in Brisbane – the Courier Mail

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

Name Anthony William Dinan

Address Melwood

8 Woodlands Demense

Montenotte

Cork

Executive/Non Executive (state) Non Executive Director

Age 52

Nationality Irish

Occupation Accountant/Director

Other Directorships Thomas Crosbie Holdings Limited

Examiner Publications (Cork) Limited

Thomas Crosbie Media Limited

Thomas Crosbie Printers Limited

TCH Democrat Media Limited

TCH Recruit Ireland Limited

Studham Limited

Waterford News Star Limited

Bedlington Holdings

Carikar Limited

Gemrose Limited

Western People Limited

Western People Printing

Q.V.C Stores Limited

Evansbury Limited

Celtway Investments Limited

Chowpar Limited

Sligo Weekender Limited

Munster Free Ads Limited

Kingdom Media Limited

Media and Content Interests Western People Group

Kingdom Media Ltd

TCH Democrat Media Ltd

Summary of background and relevant media experience

Anthony Dinan is Managing Director of Thomas Crosbie Holdings Limited and its subsidiary investment companies and has responsibility for finance in Examiner Publications (Cork) Limited. He joined the Group in 1980, prior to which he worked in the Motor, Construction and Confectionery industries.

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

Name Henry Condon (aka Henry Owens)

Address Clifton Court, Northwick Terrace

St John’s Wood London NW8

Executive/Non Executive (state) Non Executive Director

Age 39

Nationality Irish

Occupation Programme Director Virgin Radio

Other Directorships None

Media and Content Interests See Below

Summary of background and relevant media experience

Henry Owens was born and raised in Cork. Today he is one Europe’s most experienced radio programmers. In 1989 he was one of the founders of the long wave station Atlantic 252, steering the station to huge success in the mid nineties when it was delivering an audience of more than 5 million listeners each week. Henry presented the breakfast show for 6 years receiving two prestigious Sony Awards for his show and for programming the station.

In 1997 as Programme Director and General Manager of Atlantic, he was head hunted by Chrysalis Radio in the UK to become Managing Director of Galaxy 102 in Manchester, a leading youth orientated music station. In the following years he oversaw the station increase revenue three fold and see audience reach rise from 8% to 14%, a significant achievement in a crowded Manchester marketplace.

Since September 1999, Henry has been Programme Director of Virgin Radio, one of Europe’s most successful and popular music radio stations that is now owned by the Scottish Media Group. Virgin is the largest youth orientated music radio station in these Islands and features the high profile Chris Evans breakfast show

Henry has provided a valued contribution to the development of the programme plans for Red Hot FM.

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

 

Name Dermot Hanrahan

Address 2 Tivoli Terrace East

Dun Laoghaire

Executive/Non Executive (state) Non Executive Director

Age 41

Nationality Irish

Occupation Chief Executive Capital Radio Productions

Other Directorships Capital Radio Productions

Larger Than Life

Independent Broadcasters of Ireland

Fusio Limited

Flycatcher Ltd.

Media and Content Interests See Below

Summary of background and relevant media experience

Mr. Hanrahan is the Chief Executive of FM104 and has been responsible for the management and strategic development of the radio station over the past eight years, effecting a turnaround strategy since joining the station. He commenced his career with Allied Irish Banks and his wide experience of entertainment having been previously General Manager, Ireland with Virgin Retail and Managing Director of Blockbuster Video, Ireland.

He was instrumental in developing Capital Radio Production’s highly successful investment in Medianet Ireland, an Internet service provider. He was the founder and director of ICAN, Ireland’s leading Internet advertising specialists, and he is now Executive Chairman of Flycatcher Limited, a new Internet media Company, which is currently comprised of five separate Internet businesses, including propertyeverywhere.com and maybefriends.com.

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

 

Name Tim Fenn

Address Hume House

Pembroke Road

Dublin 4

 

Executive/Non Executive (state) Non Executive Director

Age 43

Nationality Irish

Occupation Financial Controller FM 104

Other Directorships Larger Than Life Limited

Independent Network News Limited

News 106 Ltd.

Media and Content Interests See Below

Summary of background and relevant media experience

Tim is the Financial Director of Capital Radio Productions. Since joining the company he has been part of the management team, responsible for the successful operation of the business. He works closely with the Chief Executive in developing and implementing the company’s investment strategy.

Prior to joining FM 104 Tim held the post of Corporate Finance Manager with Farrell Grant Sparks, a leading firm of Chartered Accountants and Business Consultants.

Tim, a Corkonian will bring to the Board a broad base of financial and management skills.

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

Name Margaret Nelson

Address 22 Cranmer Lane

Ballsbridge

Dublin 4

Executive/Non Executive (state) Non Executive Director

Age 40

Nationality Irish

Occupation Sales Controller FM 104

Other Directorships None

Media and Content Interests See Below

Summary of background and relevant media experience

Margaret is one of the best known and widely respected figures in the area of radio sales.

Margaret’s sales career began in Cork where she sold radio advertising for ERI and press advertising for the Cork Examiner. She joined Capital Radio Production at its inception in 1989 as Capital Radio. Margaret was appointed Sales Director in 1995 when Dermot Hanrahan became Chief Executive.

The wealth of experience gained in this position and her knowledge of the Cork market will be put to practical use in the recruitment, training and development of the local sales team at Red Hot FM

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

Name Deanna Hallett

Address 2 Molines Wharf

100 Narrow Street

London E14 6BP

Executive/Non Executive (state) Non Executive

Age 49

Nationality British

Occupation Marketing & Research Director

Other Directorships Hallett Arendt Marketing & Research

Universal Sound Principles

Digital Programme Services Ltd

Wizard Radio

Media and Content Interests See Below

Summary of background and relevant media experience

Deanna Hallett is one of the UK’s best known radio marketers. Her background is in market research where she started her career with NOP Market Research. It was here that she was instrumental in helping the industry to develop and adopt the still widely used diary based audience research method now called RAJAR (the UK equivalent of the JNLR). Her research skills also brought her into contact with the early pioneers of UK commercial radio. She was headhunted in 1981 to work with the then largest national sales organisation IRS, responsible for new business development and product knowledge training. In 1986 she set up Hallett Arendt and now works for more than 65% of the UK’s radio stations. Her licence application work includes advising the national operator in the UK, Classic FM, and the new national digital radio multiplex Digital One.

SECTION FOUR OWNERSHIP, CONTROL AND STAFFING OF COMPANY WHICH WILL OPERATE THE LICENCE

7% of all adults listen to pirate radio in Cork, this is double the level found in Dublin

(b) Proposed Shareholding Structure

i) Names and Addresses of existing or proposed shareholders, including information on other business and media interest and recent financial history

ii) Total number, classes/classes of shares and issue price of shares (specify voting, non voting, preference, other etc)

The table below provides the information requested.

Name

Address

% Shareholding

Thomas Crosbie Holdings Limited

Academy Street, Cork

20

Vivian F. Nathan

Meridian Heights, Tivoli Estate, Cork City

20

Henry Owens

Clifton Court, Northwick Terrace, St John’s Wood London NW8

10

Jim Aiken

186 Malone Road, Belfast BT9

5

Maurice Cassidy

70 Lower Baggot Street, Dublin 2

5

Pearse Farrell

Molyneux House, Bride Street, Dublin 8

5

Dermot Hanrahan

Hume House, Pembroke Road, Ballsbridge,Dublin 4

7

Ulick McEvaddy

Collinstown Cross, Old Airport Road, Co. Dublin

5

Tim Fenn

Hume House, Pembroke Road, Ballsbridge, Dublin 4

2

Colm Hayes

59 Rockville Drive, Blackrock, Co Dublin

2

Margaret Nelson

22 Cranmer Lane, Ballsbridge, Dublin 4

2

Dave Kelly

5 Cremore Drive, Glasnevin Dublin 9

2

Helena Kelly

4 Penrose Street, Ringsend, Dublin 4

2

Deanna Hallett

2 Molines Wharf, 100 Narrow Street, London E14 6BP

3

Allocation for Red Hot FM management

 

10

All shares will be issued at par value and carry equal voting rights.

iii) All voting shareholders and holders of 5% or more of non-voting shares and loan stock should be namedwhere those holdings are in the names of trustees or nominees, the beneficial owners should be named. State the number, class/classes and price of shares to be issued to each investor

None apply.

 

iv) Where a corporate body will have a substantial interest in the applicant group, details should be given of its directors and main shareholders, and of its activities. (A substantial interest for this purpose may be taken as 10% or more, but the right is reserved to ask for information about companies with smaller interests)

Thomas Crosbie Holdings Limited.

v) Details of all other interests of the applicant group and individual members of the applicant group should be given. The details should be given under the following broad classifications, showing for each heading the extent of the interest owned, i.e. wholly owned, controlling interest (and size thereof), minority interest and size thereof):-

(a) Advertising, public relations and advertising contractor interests:

None of the applicant group has interests in any of the above

 

(b) Overseas interests

Deanna Hallett is a UK resident.

Henry Owen is a UK and Irish resident

(c) Newspapers and other media interests; and

Thomas Crosbie Holdings Limited own a wide range of newspaper titles in Ireland. The group also has a 15% interest in County Mayo Radio Ltd and 9% in N.W.R FM Ltd.

Tim Fenn is a director News 106FM

Dermot Harahan is a director of Flycatcher

(d) Other interests

None of the applicant group has any interest in the above

 

  1. Outline any expectations that shareholders or investors may have in relation to exit mechanisms and conditions

No discussions have taken place between investors regarding possible exit mechanisms at this stage.

However, a full shareholder agreement will be drawn up and will be made available to the IRTC on request

 

Only 30% of 15 to 24’s claim 96FM as the station they listen to most often

c) Management Structure

i) A detailed account of the management structure of the company should be set out

 

The proposed management structure is set out in the organogram below.

 

ii) Detailed profiles of A) the Chief Executive Officer, B) Programme Controller and C) Financial Controller or their equivalents should be provided. These profiles should include full name, age education, qualification and experience to date in respect of these personnel. In particular, details should be provided in respect of any relevant broadcasting experience.

Profiles of the Chief Executive Officer, Programme Controller and Financial Controller are supplied in confidence due to commercial sensitivities. Below we have outlined the Board’s view of the responsibilities of these positions.

Chief Executive Officer

The Chief Executive will be responsible to the Board and shareholders for the successful financial operation of the business and its long term development strategy.

In addition he/she will be responsible for maintaining a high, local public profile for the station, by developing strong community links with opinion formers in the area.

This individual will be appointed six months prior to launch and be responsible for all appointments.

 

The Programme Controller

The Programme Controller will be responsible to the Chief Executive for the day to day output of the radio station, its music and speech content and news and information. In addition the Programme Controller will be responsible for identifying presentation talent, journalists and production staff. The Programme Controller will be the developer of the talent on the radio station. He/She will liaise closely with both sales and sponsorship to ensure that the overall station philosophy is not compromised and that there is no negative impact on the stations ability to build and maintain audience.

The Accountant

The Financial Controller will be responsible for the financial management of the company. He/She will produce regular management reports and liaise with the company auditors.

Sales Director

The Sales Director will be responsible to the Chief Executive for the revenue of the radio station. He or she will be an experienced media sales professional, and will be hands on in the development of sales structures within the station. He or she will in the short to medium term personally manage agency sales, along with the agency sales representative, while simultaneously developing a team of direct sales representatives to exploit local advertising opportunities. The chosen candidate will expected to develop an aggressive sales strategy and maximise revenue opportunities to the station.

 

  1. The company’s policy in respect of

  1. management remuneration
  2. Management will be remunerated by a full salary package. In addition the management team will benefit from performance and stock option schemes. Under this scheme 10% of the shares in the company will be made available.

    Local sales staff will work on basic salary plus commission. This is detailed in the financial appendix

  3. employment contracts
  4. All staff will be issued with employment contracts. In addition freelance staff will be provided with an operational code of conduct.

  5. share options
  6. Management will have the opportunity to join a share option scheme. See above.

  7. relevant financial and other commitments should be stated

Not applicable

 

Only 37% of 15 to 34’s claim 96FM as the station they listen to most often

 

d) Staffing Matters

i) A detailed account of the proposed staffing structure for the organisation should be provided in diagrammatic form. The numbers and categories of staff to be employed in each functional area should be clearly identified. The basis of their employment (e.g. full time, part time, contract) should be stated. The chart may be accompanied by an appropriate commentary on the overall approach to the structuring of the company.

 

 

 

 

  1. Provide an indication of salary level for each full-time and part-time post identified

Position

Employment Status

Staff Number

Salary Range

 

Full Time

Part-time

   

Administration

       

Chief Executive

4

 

1

75-80,000

PA

4

 

1

14-15,000

Traffic Co-ordinator

4

 

1

14-15,000

Accountant

4

 

1

23-25,000

Accounts assistant

4

 

1

11-12,500

Receptionist

4

 

1

11-12,000

Webmaster

4

 

1

16-17,000

         

Presentation

       

Programme Director/breakfast presenter

4

 

1

50-55,000

Breakfast Producer

4

 

1

14-15,000

Mid Day Presenter

4

 

1

19-20,000

Afternoon Presenter/Music Director

4

 

1

24-25,000

Evening Presenter

4

 

1

22-25,000

Talk Show Host

4

 

1

28-30,000

Talk Show Researcher/Phones

4

 

1

14-15,000

Overnight Presenter

4

 

1

14-15,000

Weekend Breakfast

 

4

1

4-5,000

Weekend Sports Presenter

 

4

1

6-7,000

Weekend Sports Phones

 

4

1

2-3,000

Green on Red Presenter

 

4

1

4-5,000

Green on Red Researcher/phones

 

4

1

2-3,000

Pink on Red Presenter

 

4

1

2-3,000

Black on Red Presenter

 

4

1

2-3,000

         
         

News

       

Head of News

4

 

1

22-24,000

Senior Journalists

4

 

3

16-17,000

Junior Journalists

4

 

4

14-15,000

Week-end Journalists

 

4

4

3,000

         

Production

       

Production Engineer

4

 

1

17-18,000

         

Sales

       

Sales Director

4

 

1

50-57,000

Agency Sales Representative

4

 

1

23-25,000

Direct Sales staff

4

 

3

20-25,000

         

Marketing & Promotions manager

4

 

1

18-20,000

Total

30

11

41

 

 

 

2FM is perceived by all adults as the station serving 15 to 34’s

 

  1. Details of the sourcing and recruitment of staff should be provided.
  2. All staff positions will be advertised locally or, where necessary, recruited through the services of specialist recruitment consultants. It is anticipated that most of the applications for presentation positions will be individuals currently employed elsewhere in Irish local radio. The launch of Red Hot FM will provide new career opportunities to local broadcasters throughout Ireland generally but more specifically in the Munster area. The Board is confident in its ability to identify and attract the best possible talent for all areas of the station’s activities.

  3. The company’s approach to its industrial relations policy including its policy on recognising and negotiating with trade unions should be set out.
  4. The company recognises the rights of the individual to be a member of a trades union. Furthermore, the company reserves the right to negotiate with employees on an individual basis and reward individual employee performance. The statutory rights of employees will not be affected.

  5. Proposals staff remuneration and benefits, including pay agreements, pension schemes, etc., should be set out in this section.
  6. Industry competitive rates will be paid in all employment categories. The company understands that to recruit and retain quality staff, it will be necessary to offer attractive working conditions.

    A pension scheme will not be offered initially. This will however be reviewed at the end of the start up period.

  7. The applicant’s staff training and development strategy should be set out.

In keeping with the company’s commitment to developing the best possible talent at all levels of the station’s output, training will be provided for all employees where necessary. Broadcast training will be carried out in house and outside consultants will be brought in where necessary, for example in the area of sales training and the development of presentation talent.

Red Hot is very keen to identify and encourage aspiring broadcasters, producers, researchers and broadcast journalists and will, wherever possible, forge close links with colleges and training centres in the area with a view to creating work placements and nurturing new talent.

 

Conclusion: Ownership and Control

We are confident that the consortium meets all the requirements of the 1988 Broadcasting Act. The shareholders have the necessary character and expertise to operate the licence successfully. The company has the necessary financial resources to sustain any difficulties that might result due to changes in both market place conditions or of the economy as a whole. No shareholder has the ability to exert editorial control or in connection with other shareholdings, to have an undue influence within the communications media as a whole.

SECTION FIVE THE PROGRAMME SERVICE

The appeal of 96FM is broad based and weakest with 15 to 24’s

  1. Broadcasting Philosophy

  1. This sub section of the application should take the form of a statement setting out the applicant’s overall broadcasting philosophy and vision for the radio service.
  2. The broadcasting philosophy of Red Hot FM is to super-serve the tastes and interests of the under 35 age group, for whom no one radio service exclusively satisfies their needs. This will be achieved by providing music content which is relevant and different from that available on existing services. It will contain lifestyle information and news and information programming that talks to its listeners to ensure a broader perspective. The presentation style of the station will be built on one of radio’s key usp’s, the ability to talk on a one to one basis. Listeners will relate to the presenters and the presenters will relate to the audience.

    The vision for Red Hot FM is to become the number one choice for listeners in the target age group. To achieve this by matching their taste in music, all of the time, not just some of the time, by providing the news and information that they need, and to deliver this in a way which is relevant to their language and lifestyle.

  3. The strategies, which the applicant group proposes to implement in regard to:

programme research:

Programme research will form an important part of the development of the programming output. Research tells us what listeners want to hear. We have taken this on board from our application research. We will continue to use research to develop the programming strategy.

The most frequently conducted research will be concerning the music output of the station, after all this is the majority of the broadcast material. We will monitor reactions to new material and assess to what extent listeners want to hear more or less of the existing output.

We will carry out an annual research study to assess our progress in the development of our audience. This will monitor opinions and attitudes toward the station, its role within the community and the degree to which its objectives are being met.

In addition we will subscribe to the JNLR, this data whilst providing quantitative information on the actual number of listeners, also provides a useful insight into radio listening preferences by day part. Extensive analysis of this data, provided four times a year will assist the marketing, sales and programming teams of Red Hot FM.

It is intended to draw together a panel of members from the target audience who can be called upon at regular intervals for participation in quantitative studies.

Finally, focus groups. Will form an important platform to evaluate listeners views and opinion about a variety of topics and new ideas.

programme production;

80%- 100% of all programming will be locally produced and be of a consistently high standard. The youth market is discerning and is highly sought after by broadcasters of television, radio, cable and satellite, all vying for their attention. Red Hot FM will need to provide production skills which at least match, if not exceed those of competing broadcasters for this audience. The programme controller will be responsible for the sound of the station. This person will be a highly experienced radio producer.

 

The share of listening to 96FM by 15 to 34’s is significantly lower than all other age groups

quality control;

Quality control will be measured in the first instance by the Programme Controller. Listeners will be encouraged through an open line to give their views and opinions of the output on Red Hot FM. In addition listeners’ letters will also be taken seriously and considered at daily programme meetings.

ensuring compliance with programming elements of statutory and contractual obligations, should be set out in this section

The Chief Executive will be responsible for ensuring compliance with all of the company’s statutory and contractual obligations. For example, systems will be in place from day one to accurately monitor both the music content, by genre and by airplay, whilst speech output will be logged both for the ratio of speech to music but also content. Many of the shareholders of Red Hot FM have extensive experience of satisfying statutory and contractual obligations and will bring their experience to bear on this project.

 

  1. Programme Schedule

(i) The main elements of the programme schedule should be outlined in terms of content, duration and proposed hours of broadcasting, together with an indication of any developments anticipated and the timing of their introduction.

Red Hot FM will broadcast 24 hours a day from our studio in Cork. From launch, between 80% to 100% of all programming will be locally originated and locally produced. We intend adhering to our planned programme schedule for at least one year in order that we can monitor the impact of our launch and development of the audience to our service. We will carefully monitor all syndicated programming opportunities and where strong synergies exist, these will be considered for broadcast

(ii) A typical seven day programme schedule, which sets out the proposed hours of broadcasting, and details of programme content should be included

Please see the pages which follow which provide in depth information for each planned programme segment across a typical weekday (Monday to Friday) and where the differences for the Saturday and Sunday schedules are supplied separately.

 

15 to 34’s spend less than 50% of their time listening to local radio, that is, to 96FM

 

(c) Programme Policy Statement

The applicants group’s Programme Policy Statement, proposed to be included in its contract with the IRTC should the applicant be successful, should be set out in this section. It should clearly indicate to the Commission the commitments which the applicant is willing to give the Commission in respect of key aspects of the programme service and should service as a yardstick against which the contractor’s performance can be measured and assessed.

In determining the most suitable applicant, the Commission will have regard to the following, but will give greater regard to certain programming commitments depending on the type of service proposed.

The Commission seeks specific comment on the provision of each of the following

music to speech ratio

The overall music to speech ratio will a be minimum 25% speech 75% music. The variations by daypart have been provided in our detailed programme schedules for Monday to Friday, Saturday and Sunday.

percentage of speech programming to be devoted to news and current affairs

Overall, the percentage of speech devoted to news and current affairs broadcasting will be at least 20%. The table below provides details for both the frequency and length of broadcast of news and current affairs programming.

national, international and local news coverage

The table below provides details for both the frequency and length of broadcast of international, national and local news coverage.

current affairs coverage

The table below provides details for both the frequency and length of broadcast of current affairs coverage.

sports coverage

The table below provides details for both the frequency and length of broadcast of sports news, results and coverage.

Summary of News Output

 

Broadcast Times

Monday to Friday

News bulletins will be broadcast on the hour between 0700 and 1900 with a duration of 4 minutes. Hourly news bulletins will contain a mix of world, national, and Cork news stories.

In addition in both breakfast and evening drive, headline news will be broadcast at 7:30, 8:30, 9:30, 16:30. 17:30 and 18:30. These bulletins will focus on headline news only with a duration of I minute.

Each day of the week, including Saturday and Sunday there will be an in-depth fifteen minute news bulletins, "Red Beat" at 12:30.

After 1900, news will continue to be broadcast on the hour, except between 2300 and 0100 when the station focuses on it solid talk output "Cork Talks Back". However at 2000, 2100 and 2200, bulletins will have an emphasis of entertainment, music and sport news, whilst bulletins running through the night will be sourced from INN, lasting for 5 minutes.

Saturday

Bulletins will be broadcast on the hour only on Saturday and last for 4 minutes except. at lunchtime there will be a fifteen minute in depth bulletin "Red Beat"

Sunday

Bulletins will be broadcast on the hour and last for 4 minutes except at lunchtime there will be a fifteen minute in depth bulletin "Red Beat" and at 2300 and 2400 when the Best of Cork Talks Back is featured

 

59% believe that Cork needs a music intensive radio station

music policy of the station and details of the range and type of music programming proposed

The table below itemises the range of genres of music that will be covered on the station. In addition an approximate percentage of airplay by each genre is also shown.

sample music playlist

The table below is a sample of the genres of music which will be played on Red Hot FM. In addition we have provided an indication of the proportion of output which will be devoted to each genre.

Music Policy

In formulating the music policy for Red Hot FM, the company undertook monitoring of 96FM in order to classify its music output. The pie charts below show for 96FM the breakdown of airplay compared with a similar breakdown of airplay for Red Hot FM. We have then combined these two to demonstrate the overall profile of music output for local Cork services, i.e., 96FM and Red Hot FM. As the charts show, Red Hot FM will create a greater diversity of music played and have a significantly higher proportion of its output from tracks less than 10 years old. This compares broadly with 96FM where our monitoring suggested that "gold" whether it be from the 60’s 70s or 80’s represents almost 30% of the output. Coupled with gold tracks for the nineties brings this total for 96FM to 46%.

Genre

Example Tracks

% of Airplay

Top 40

"Come on over baby" – Christine Aguilera

I’m outer love" - Anastacia

35

Rock

"Beautiful Day" – U2

"Smooth" – Santana

17

Dance

"It feels so good" – Sonique

"2 times" – Ann Lee

17

Re-current

"Livin la vida loca" – Rickie Martin

"Iris" – Goo Goo Dolls

4

R&B

"Seven Days" – Craig David

"independent Woman" – Destiny’s Child

12

Club Dance

"One more time" – Daft Punk

"Sandstorm" – Darude

7

Gold

"Love is all around" – Wet Wet Wet

"Ray of Light" – Madonna

1

Indie

"Porcelain" - Moby

"Overload" – Sugarbabes

6

AC

"My heart will go on" – Celine Dion

"I can’t make you love me" – George Michael

1

Irish music will feature across all genres. This station is heavily dependant on new music and therefore the amount of available Irish releases will fluctuate over time. However, Red Hot FM will strive to achieve an Irish music content of 30%.

 

 

72% want to listen to talk that is relevant to them and their lifestyles

features and documentaries

The table below summarises the speech programming that will be heard on Red Hot FM. It itemises the nature of the programming content and when it will be heard. This information cross references with the programme schedule provided earlier. The table which follows also details whether these speech items are short features, longer items or entire programmes.

Summary of Speech Programming: Content

 

Name Of Programme

Description of Content

Use of outside resources

Red Beat

Our flagship news magazine programme broadcast every weekday and weekend day at 1230. This will be the ultimate news briefing, reflecting on the mornings breaking stories and providing the depth and local angle that will make this a must listen show

INN, local news agencies and stringers will augment our own in house resources

Cork Diary

A What’s On and Where To Go feature making sure Corkonians make the most of what’s on their own door steps

Through developed local contacts

Red Hot Jobs

A regular spot promoting job opportunities and training programmes for the County’s youth

Local job centres

Cork Talks Back

Access radio for the Cork population. The use of in studio experts will provide added depth to the debate and avoid sensationalism. This show will not be modelled on the Dublin late night shows

Use of experts will add depth to this show and ensure that the focus of the show remains on line. The emphasis will be on current affairs but from a youth perspective

Did You Know

A chance to introduce some Irish language programming. This information spot will promote a greater understanding of the heritage and culture in the county from the derivation of place names to famous building and people. A bi-lingual approach will ensure maximum appeal and the greatest opportunity to increase knowledge of the language

Red Hot FM will make use of local historians and fluent Irish speakers.

The Big Red Bench Show

Although sport will be included as information features after all news bulletins, The Big Red Sports Show on Saturday and Sunday will provide all the latest results and feedback from the benches and ditches!

Presented by our own Sports journalist, this show will make use of a wide range of local sports personalities as needed. Listeners views and opinions of the games will form a key part of this output

Pink on Red

A first for Irish radio, a dedicated four hour show for Cork’s gay community. Hosted by gay presenters, this show will include studio guests who will discuss issues affecting the gay community. Not entirely a speech show, this programme will also focus on particular gay musicians.

Live music features from gay clubs and pubs.

Black On Red

This show recognises the importance of the black music genres from R & B to Hip Hop. This show will play the music and talk to the music makers. We recognise that R&B is now the biggest selling music genre in the world today.

Guest talent and in studio sessions where possible

Green on Red

Another weekend show on both Saturday and Sunday will feature Irish music talent. Essentially a music show, this will also involve discussion with key artistes in town

Guest talent and in studio sessions when possible

 

The majority of all adults, regardless of age, believe that what Cork needs is a station catering for the musical tastes and interests of young people all of the time… not just some of the time

 

Name Of Programme

Description of Content

Use of outside resources

Red Hot Gig Guide

A detailed look at What’s On, Where to Go and Who To See. A focus on the music and club scene. This feature will promote local talent

Good local contacts will ensure that this show gets all the relevant material. We will advertise a phone line for "talent" to call in and let us know where they are playing

The Cork Net

Featuring news and information from the best websites in Cork, and around the world.

Local computer experts and journalists

Cork Flix

The hottest movie news, What’s On What’s coming up

Listener reviews

Cork Rocks

Featured early Sunday evening this is the Red Hot Guide focusing on live music only

Listener reviews

Cork Dances

Featured early Sunday evening this is the Red Hot Guide focusing on the hottest dance club venues

Listener reviews

Weather

Regardless of age, the desire for news about the weather meets with approval from all age groups, including the young

Met Eireann

Traffic & Travel

Traffic & Travel news will be broadcast after all news bulletins as relevant. Special care will be taken to let listeners know about road works and diversions likely to slow down their journeys both within and out of County. Whilst the focus will be on the road travel, rail, sea and air travel will be also be included at peak times.

AA Roadwatch, Iarnrod Eireann, Cork Airport and ferry companies

Entertainment News

Showbiz gossip will always be relevant to the Red Hot FM audience. Where stories exist these will tag the hourly news bulletins

Entertainment bureaux, IRN and entertainment websites

Sport

Red Hot FM will have dedicated sports shows at the weekend, however, across the week after all hourly news bulletins sports news will feature

Live reporters(stringers)from local matches

 

Whilst 61% of all adults listen to 96FM, the levels are lower for both 15 to 24’s

and 15 to 34’s

 

 

Summary of Speech Programming: Broadcast Schedule

 

Short Items, 3 minutes or less

Longer Items, 3 to 15 minutes

Programmes

15 minutes or more

Monday to Friday

Weather

Traffic & Travel

Entertainment

Sport

Red Hot Jobs

Cork Diary

Did You Know

Red Hot Gig Guide

Red Beat

Cork Talks Back

 

Saturday

Weather

Traffic & Travel

Entertainment

Sport

Red Hot Jobs

Cork Diary

Did You Know

Red Hot Gig Guide

Red Beat

Pink on Red

The Big Red Sports Show

Sunday

Weather

Traffic & Travel

Entertainment

Sport

Red Hot Jobs

Cork Diary

The Cork Net

Cork Flix

Cork Rocks

Cork Dances

Did you Know

Red Hot Gig Guide

Red Beat

The Big Red Sports Show

The Best of Cork Talks Backs

 

Irish language programming

We have developed a specific programme feature which has the explicit objective of making the Irish language familiar through regular use. Red Hot FM will through its "Did You Know" spot, regularly broadcast information about the City and County, in both English and Irish. It is hoped that this feature will encourage greater use of the language. Red Hot FM will in its regular audience research monitor listeners views and opinions on this particular feature. If after successful trial for one year we determine a demand for more of this approach to Irish language programming from our audience, then Red Hot FM will develop further applications, For example, headline news.

creation of new opportunities for Irish talent in music, drama, entertainment and other areas of production plans, if any for the purchase and sale of broadcast material both from other broadcast organisations and independent producers

Irish music will feature as part of the regular output of the station. In addition, the specific music programmes such as Green on Red and Black on Red will also focus on new and emerging Irish talent.

 

presentation style

The presentation style of Red Hot FM will reflect the audience that it aims to serve. It will be young, pacy and in touch. The mood will change across the day as the music content changes to take account of the differing tastes and interests of its audience.

other programming proposals.

 

Red Hot will make the first serious attempt at providing exciting news provision specifically for young listeners and the issues of importance to them.  Called "Red Beat" this programme will, aim to distract audience from the competitors at lunchtimes Monday to Sunday.

At weekends Red Hot will also break new ground not least through its proposal to provide Cork's first Gay issues programme, Pink on Red, a show that is designed for what is a large and discerning minority.


Conclusion: The Programme Service

The company has demonstrated that Red Hot FM will provide a full programme service which is desired by a substantial and significant proportion of the population. The station will be locally produced and dedicated to serving the particular tastes and interest of a group much sought after by all new media developments. This service will help underpin the importance of radio within a new media age. It will create opportunities for new Irish talent as well as cater for minority tastes and interests in the wider community. It will aim to build interest in the Irish language by creating a wider understanding of local and national culture.

 

 

SECTION SIX MARKET ANALYSIS

Only 10% would be interested in an all talk station

  1. Analysis of Existing Marketplace

This section should provide an analysis of the existing radio market in the franchise area and should comment on the performance of existing operators, audience ratings, advertising revenue, market trends and other key competitive issues in the market place. Supporting documentation/ research is considered desirable in this regard

Analysis of the existing marketplace

Prior to conducting consumer research to determine how interested the under 35’s would be interested in the programming proposition of Red Hot FM, it was decided to undertake extensive analysis of the JNLR data.

Some key findings emerged which support the case for a service targeting this commercially neglected group.

15 to 34 year olds represent 42% of the adult population in Cork, whilst under 35’s represent a higher 56% of the total population in COrk. This group is therefore significant - not a minority.

All radio reach

Looking at the latest data, over the last 12 months, we found all radio reach to be consistent varying from 89% with 45+’s to 94% with those aged 15 to 24.

Reach by Station

However, patterns of reach, by station, by age, vary significantly. The table (i) below shows the comparative reach figures whilst table (ii) shows how these stations perform when indexed against the all adult reach.

Table (i)

 

All adults

15-24

25-34

15-34

25-44

35+

45+

 

%

%

%

%

%

%

%

RTE Radio 1

28

5

11

8

23

43

45

2FM

29

57

38

47

31

15

12

Lyric FM

3

0

2

1

3

5

5

Today FM

15

25

24

24

19

8

6

96FM

61

57

64

60

63

61

60

Other local

4

4

3

4

3

4

4

Table (ii)

 

All Adults

%

15-24

Index

25-34

Index

15-34

Index

25-44

Index

35+

Index

45+

Index

RTE Radio 1

28%

18

39

29

82

154

161

2FM

29%

197

131

162

107

52

41

Lyric FM

3%

0

67

33

100

167

167

TodayFM

15%

167

160

160

127

53

40

96FM

61%

93

105

98

103

100

98

Other local

4%

100

75

100

75

100

100

Source JNLR/MRBI 1999/2000

As the table above clearly demonstrates, of the national services, RTE Radio 1 has a disproportionate appeal with those aged 35+, with this demographic, 54% more likely to listen to this service. By comparison, the 15 to 24 age group only achieves an index of 18.

Looking at the results for 2FM the picture is almost in reverse, with 2FM singularly more popular with those aged under 35 where this group is 62% more likely to listen than over 35 who index only 52.

The picture for 96FM shows that whilst the station achieves a generally broad appeal in terms of reach, it under delivers 15 to 34’s.

 

Share

However reach does hide the true popularity of a radio station. It is possible to have a service in the repertoire for specific purposes, such as to receive local news and information, but to spend more time listening to other stations to be entertained. The table below which concentrates on share, shows a more marked difference for 15 to 34’s in Cork

The data in table (iii) shows the comparative share 7am to 7pm, whilst table (iv) shows the same data over the period 7pm to midnight.

7am to 7pm

Table (iii)

 

All adults

15-24

25-34

15-34

25-44

35+

45+

 

%

%

%

%

%

%

%

RTE Radio 1

20

1

4

3

14

30

34

2FM

19

43

27

34

21

10

7

Lyric FM

1

0

1

0

0

1

2

Today FM

6

14

12

13

8

3

2

96FM

52

42

55

49

54

54

54

Other local

1

0

1

1

1

1

1

7pm to midnight

Table (iv)

 

All adults

15-24

25-34

15-34

25-44

35+

45+

 

%

%

%

%

%

%

%

RTE Radio 1

12

2

2

2

9

21

22

2FM

15

36

13

29

10

2

0

Lyric FM

2

0

0

0

1

4

4

Today FM

8

13

16

14

11

3

2

96FM

60

46

69

54

68

66

65

Other local

4

3

1

2

0

6

8

Thus, whilst the comparative daily reach to 96FM is comparatively evenly spread by age; in terms of time spent listening, the table (iii) above shows that during the day, 7am to 7pm the 15 to 24 audience in particular is divided in the time it spends listening to 96FM, with 2FM clearly offering strong competition for this key demographic. The picture post 7pm demonstrates an increasing tolerance toward 96FM from this young group. However, for 15 to 34’s approximately a third of all listening is to 2FM. These figures demonstrate that a more localised station targeting the youth market would result in significant audience shifts from 2FM.

In conclusion Red Hot FM considered that a market does exist to serve the under 35’s in Cork. Consumer research was set up to specifically test the proposed programme proposition.

The Youth Market:

Compared to other generations, today's 15-34 year olds are relatively more affluent and much of their disposable income is devoted to lifestyle products which reaffirm their own self image, aspirations as well as their need to impress and demonstrate their success among family and friends.  Other characteristics of this audience include being career oriented, materialistic and followers of the latest fashions and technologies.  They display impulsiveness, spend money readily and live life for the moment.  Important lifestyle products are clothes, luxury items, music, leisure, personal accessories, technology, Web surfing, computer games, television viewing and radio listening, all of which are fashion and image statements. 

TGI (Target Group Index) shows that this market is very style conscious and it is important to them that their family and peers think that they are doing well.  See data supplied in the Research Annex

Importantly, this age group are adventurous and will try out new foods, drinks and technologies quicker than their older counterparts.  They will buy new brands in their continuous quest for variety and choice.  Leisure time is important and while they will eat food and drink beverages which may not be healthy, they are on the whole health conscious and are more likely to exercise regularly than older counterparts. 


Choice is part of their lives.  They have access to numerous television channels and would welcome even greater choice.  Giving this audience choice is important.  They are individuals who like to express themselves and, as such, they like to differentiate themselves and stand out in a crowd.  Red Hot FM will provide this platform.

Advertising Revenue

Radio has continued to grow its revenue base and, more importantly, its share of the total advertising market at a time of increasing competition from new media opportunities.

As media is fragmenting audiences it is becoming increasingly important for advertisers to reach significant numbers of important key demographic groups, such as the valuable 15 to 34 audience, in one hit. The benefit of this is of course the ability of advertisers to reach their target audiences without wastage. However, increasingly advertisers are seeking not only media opportunities which deliver significant numbers of their target audience, but also one where the environment for the advertising message is relevant to the target group. Red Hot FM will provide a relevant environment for advertising messages targeting youth and young adults.

Other Competitive Issues

We are aware that the next decade will be one of significant change. More media opportunities arrive on almost a daily basis. More terrestrial television, satellite channels, digital channels and the prospect of mobile phones becoming a television, newspaper, radio station and internet all in the palm of one’s hand. Within this brave new world, we are extremely confident of the role that radio will play. Radio will be receivable in all of the platforms described. It is the only truly portable medium.

51% have access to a PC at home, school or at work. This level rising to 62% of 15 to 34’s

  1. Demand and Potential for the Type of Service Proposed

This section should provide an analysis of the reasons as to why it is considered that there is demand for the type of service proposed with reference to the size and nature of the proposed target audience. The attitudes and views of local and national advertisers and media buyers to the proposed service, together with any evidence of support from potential audiences, should be provided. Supporting documentation/research will be considered desirable in this regard.

Red Hot FM has undertaken a major consumer research study based on 750 interviews to underpin its audience projections and to estimate the likely impact of this new service on existing operators in the County. The company has deliberately focused its research on the core target market.

The early questions were asked of all adults with the survey divided so that of the total 750 interviews, 500 were with 15 to 34 year olds and 250 with 35 pluses. The early questions in the survey focused on broad issues and listening levels along with trying to establish the overall consumer view of what the new service for Cork should be. The balance of the questionnaire from the point where the Red Hot FM programme proposition was played to them was only asked of the 15 to 34 age group representing the market identified through gap analysis as most deserving of a new, dedicated radio service.

Key findings from our consumer research can be summarised as follows:-

  1. More than 1 in 5, 22% of those aged 15 to 24 claimed to have listened to pirate stations.
  2. 96FM emerges as the station listened to most often over the last 7 days with 70% of all adults listening. These figures disguise a significantly poorer performance among 15 to 24 year olds in particular scoring a lower 61%, Duplication analysis of stations listened to over the last week also highlights that 40% of 96FM listeners listen to 2FM over the course of a week.
  3. When asked which station they listen to most often, we find 15 to 24’s favouring 2FM over 96FM Overall, 15 to 34 year olds also claim to be divided over which stations they listen to most often, 32% to 2FM and 38% to 96FM. Those aged 35+ are almost twice as likely to listen to 96FM most often than those aged 15-24 (57% v 30%).
  4. Respondents were asked to say which age groups listen to which stations. RTE Radio 1 is perceived as being listened to by those aged 35 plus, although the greatest emphasis is for those aged 45 plus.
  5. 2FM is widely recognised as a service listened to by the under 35’s, although more than a third (35%) also felt that 35 to 44 year olds would also listen to this service.
  6. 96FM, a result of its high weekly reach in all age groups, is seen to have a broad appeal. This appeal however, was strongest among those aged 25-54 and at its lowest among 15-24 year olds.
  7. We also asked which one age group each station was primarily intended to appeal to. RTE 1 is thought to appeal primarily to those aged 45-54 (47%) and to a lesser degree those aged 55+ (28%).
  8. More than any other station, 2FM is seen as primarily being intended to appeal to those aged 15-24 (47%) and to a lesser degree, 25-34 year olds (37%).
  9. Only 18% of the sample felt 96FM was intended to appeal to 15-24 year olds. 96FM is perceived as being intended to appeal to 35-44 year olds primarily with 45-54 year olds (39%) and 25-34 year olds (40%) also being mentioned.
  10. All respondents were asked to broadly agree or disagree with a number of statements about the potential for a new radio station for Cork.
  11. Our first statement asked if what the area needs is a radio station that caters for the musical tastes of young people all the time rather than just some of the time’. Overall, nearly 60% of respondents agreed with this statement.
  12. Next, we asked if there should be ‘a more music intensive station’. Once again, we found this was something strongly wanted by those aged under 35. 85% of those aged 15-24 and 74% of 15-34 year olds agreed there should be a more music intensive station for the area.
  13. Very nearly three quarters (72%) of the sample agreed ‘what’s needed is a station where the talk is relevant to me and my lifestyle’.
  14. There was little or no interest in an all talk radio station for the area. Overall, only 10% of the sample agreed there was a need for such a station, rising to 20% among those aged over 35.
  15. Whilst 46% overall would be interested in a "station which was talk intensive with some music" we found almost double the number of those aged 35 plus (66%) than under 35 (36%) saying this.
  16. Overall 62% of those under 35 have access to a PC. Access was highest at 77% among those aged 15-24 .Of those with PC’s at home, 10% listen to radio via their computers. The 15 to 34 age group was 3 times more likely to do this than those aged 35 plus
  17. The proposition of Red Hot FM was presented with respondents listening to a tape which played in a condensed form, a variety of the tracks that might be heard on the Red Hot FM breakfast show. Overall 40% said that they would definitely listen, a further 23% declared themselves very likely and 20% quite likely. In total, 63% are definitely/very likely to listen this figure rising to 82% if we include those quite likely.
  18. Respondents were asked to say how different the tape sounded compared to 96FM by scoring the station out of 10. Two thirds of the sample scored the new station 7 or more for being different to 96FM.
  19. Overall, respondents said they would spend approximately 4 out of every ten hours listening to this new station, this figure rising to almost four and half in the younger end of the target.
  20. Red Hot’s proposed list of ‘Core’ artistes all figured well in the popularity stakes. The Corrs (60%), Macy Gray (45%), All Saints (45%), David Gray (43%), Craig David (36%), Blur (30%), Moloko (28%), Toni Braxton (25%) were all mentioned as favourite artistes or artistes liked a lot by the sample.
  21. Local news and Music News were two of the information items most wanted by respondents . Weather reports, Entertainment News and World News were all highly mentioned by more than 70% of young people. Live interviews with personalities were wanted by 69% of the sample, Showbiz Gossip by 66%, Film News and Reviews by 65% and Sports Results by 63% of those aged 15-34.
  22. A great many of the news and information items which were wanted by respondents, are wanted as short items of less than three minutes duration
  23. More than a third (37%) of the sample would incorporate Red Hot FM into their radio listening repertoire by spending more time listening to the radio. 57% would listen to Red Hot FM by listening to another station less often and only 6% said they would stop listening to a station they already listen to in order to listen to the new station.
  24. Respondents are more likely to listen less to some stations, than to stop listening to them altogether. 42% of those who would listen to some stations less often, would listen less to 96FM/County Sound 103FM and 39% would listen less often to 2FM.

 

7% of all adults listen to pirate radio in Cork, 98% of this is done by 15 to 34’s

 

(c) Anticipated Performance of Service

This section should explain how the applicant group envisages the proposed service will become established and developed within the current radio market. In this regard, the following issues should be addressed:

ii) The target audience for the proposed service

The target audience for the proposed service is those aged under 35. Our robust research has confirmed an extremely strong interest from this demographic group. Overall 82% of the population aged 15 to 34 said that they would be interested in a radio station like the one described as Red Hot FM.

  1. The size and nature of the market which it is anticipated can be achieved

The overall market in Cork for a radio service appealing to 15 to 34 years olds is 138,000. This universe places the Cork youth market "on its own" as equal to the entire markets served by Limerick FM, and by Radio Kerry.

In predicting the size of the market we have assumed that 90% of those "extremely likely to listen"would go on to listen with 75% of the very likely and 50% of quite likely group converting to listeners. This generates a reach potential of 65% of all 15 to 34 year olds. The table below shows the likely audience profile which highlights that the audience will be female biased with a particular strength with the 15 to 19 year olds.

62% would definitely or be very likely to listen to Red Hot FM

  1. Projections for listenership ratings over the first three years of the service

We have downweighted the targeted reach of 65% in the first two years of operation to take into account the need to build awareness and trial of Red Hot FM.

15-34

Year 1

Year 2

Year 3

Population

138,000

138,000

138,000

Reach (ooo’s)

75,000

85,000

90,000

Reach %

54%

62%

65%

  1. Advertising revenue potential for first three years on air

The predicted advertising revenue for Red Hot FM is based on the audience projections which the consumer research has underpinned. Assuming that in year one the station achieves a reach of 75,000 then revenue generated will be £1.4 million. The assumptions which are key are the minutage sold and the spot rate. Full details of the ratecard are shown later in the document.

We have assumed 45% sold and that the level of discounting against ratecard will average 20%. The table below shows the build of revenue over the first three years of the licence.

Year 1

Year 2

Year 3

Reach 000’s

75.000

85,000

90,000

Spot Advertising

£1,235,000

£1,655,000

£2.223,000

Sponsorship/Promotion/Internet

£165,000

£245,000

£312,000

Total Income

£1,400,000

£1,900,000

£2.535,000

(vi) The expected impact of the proposed service on existing services, both in the short and medium term. This section should address impact in both listenership and revenue terms.

More than a third (37%) of the sample would incorporate Red Hot FM into their radio listening repertoire by spending more time listening to the radio. 57% would listen to Red Hot FM by listening to another station less often and only 6% said they would stop listening to a station they already listen to in order to listen to the new station. Respondents are more likely to listen less to some stations, than to stop listening to them altogether. 42% of those who would listen to some stations less often, would listen less to 96FM/County Sound 103FM and 39% would listen less often to 2FM.

In terms of revenue, losses are likely to be insubstantial. Red Hot FM believes that this new licence will help to grow the Market especially as it will generate more time spent listening to radio in total

 

  1. Strategies for Achieving Proposed Listenership and Revenue Targets

This section should set out the sales and marketing-related strategies of the station, e.g. channels of distribution, sales methods and representation, proposed rates, discount and credit terms, promotion and marketing of the station.

Marketing Strategy

Red Hot FM will be marketed as an alternative service in Cork. The main platform for the marketing strategy will be to alert under 35’s that this is a station for them.

  1. It will play the music that they enjoy – all of the time, not just some of the time.
  2. It will provide, news, information and lifestyle programming which is relevant to them
  3. It will be delivered in a style that addresses them on a one to one basis.

In order to communicate these messages, Red Hot FM will employ the services of a local advertising agency. Media selection will be critical and we already believe that cinema and outdoor (posters and bus sides) will provide the main advertising opportunities to create brand awareness and to stimulate trial.

For repetition of the advertising message to ensure that the station becomes part of the 15 to 34 year olds regular radio listening repertoire, we will use both below the line activity and on air promotions.

Red Hot FM has allocated a substantial budget to achieve its audience objectives.

In addition we are confident that this age group generates its own community of interest and word of mouth will provide the best possible advertising message, that of product endorsement by the peer group.

Sales Strategy

The revenue targets will be achieved by:-

  1. Creating a product which is distinctive in the Cork market
  2. Identifying great local sales talent
  3. Investing in sales training
  4. Developing spot packages which achieve minimum reach and frequency targets to ensure effective weight of advertising

The Red Hot Sales Director will be of the highest calibre. A well known industry figure, this person will be synonymous with radio. Dynamic and in touch with the target audience he/she will be most noted for team building and motivating.

Red Hot FM will employ a national sales representative who along with the Sales Director will take responsibility for generating this revenue stream which will account for 62% of projected income in year one. This person, based in Cork will generate revenue primarily from the Dublin market but also from other parts of Ireland. Reporting to the Sales Director he/she will be a high profile, highly experienced sales person, with whom major clients and agency’s would already be familiar. Red Hot FM will be very image conscious, presentations and support material will reflect the aspirations of the audience that the station will serve.

Local income will be generated by a Direct Sales team. Reporting to the Sales Director, this team will comprise four highly trained field sales representatives. Radio experience will be desirable although press media backgrounds will also be looked upon favourably. Red Hot FM will be looking for sales people who can demonstrate a clear understanding of the target audience and be able to plan creative advertising solutions to meet the aspirations of clients and listeners.

 

Ratecard

The ratecard below shows the position for the launch phase of the station.

 

30" Ave Spot Rate

Package Cost

(based 30" secs)

Package Cost

(based 60"sec)

Daytime Package

0700-1900

£

£

£

35 spots

38

£1,330

£2,660

28 spots

42

£1,176

£2,352

21 spots

46

£966

£1,932

       

Total Package

0700-2400

     

35 spots

32

£1,120

£2,240

28 spots

35

£980

£1,960

21 spots

38

£798

£1,596

Terms and Conditions

Cancellation 7 days

Irish language 25% bonus airtime

Charities 25% bonus airtime

Fixing 20%

Volume Discount By negotiation

Conclusion: Market Analysis and Financial and Business Plan

Our analysis and specially commissioned research demonstrates a weakness in the ability of local radio to super-serve the under 35 market. Further the proposed programme offering from Red Hot FM was found by a significant majority of the target audience to be both highly desirable and complementary to existing local services.

SECTION SEVEN FINANCIAL AND BUSINESS PLAN

15 to 34 year olds are three times as likely to listen to radio on their PC than 35+’s

 

Overall Financial Strategy

(a) This section should provide a considered and logical framework in which the company’s business strategy is planned and pursued over a three to five year period. It should also serve as a benchmark against which the financial performance of the service can be measured at a later date

The overall financial strategy is derived from the market size, existing loyalties and the competitive dynamic in the Cork City and County radio market taking into account the business objective of providing genuine choice for the listeners.

Many of the shareholders have a proven record in the patience, tenacity and financial commitment required to compete in local radio and bring a project such as this to commercial success.

  1. Investment Proposal

  1. Please provide details of the total funding requirements, and how these will be met, under the following headings:
  2. Capital Expenditure

(including capital value of leases)

(iii) Other pre-operational expenditure

  1. Working capital (at on air date)

(ii) Detail the methods of funding proposed to meet these requirements:

(i) Share capital

(ii) Loan stock/medium term borrowing

(iii) Leasing/HP facilities (capital value)

(iv) Bank overdraft

(v) Grants and donations

(vi) Other (please specify) ______

TOTAL: ______

SECTION SEVEN FINANCIAL AND BUSINESS PLAN

The funding requirement of the business derived from the detailed projected cash flow statements is identified at IR£2,300,000

A summary of the projected source and use of funds is set out below

Total Funding Requirement

   
 

IR£’000

IR£’000

     

Capital Expenditure (including capital value of leases)

810

 

Other pre-operational expenditure

170

 

Working Capital

1,320

 
 

_______

 

Total

 

2,300

     
     

Funding Method

   
     

Share Capital

650

 

Loan stock / medium term borrowing

1,000

 

Leasing / HP facilities (capital value)

500

 

Bank overdraft/commercial finance

150

 

Grants and Donations

0

 
 

_______

 

Total

 

2,300

     
     

 

  1. Sources of Funding -

Detail the sources of funding outlined at (ii) above and set out the timeframe for the capitalisation of the company.

The share and loan capital will be raised in proportion to the shareholding as set out earlier in this document. The funding structure takes into account the business risk associated with start-up and the earnings potential in the market. The timing of the investment is set out in the Summary Cash Flow Statements. A facility letter from Bank of Ireland is enclosed in Section 11 Annex Part B.

The funding requirement is highly sensitive to the projected sales performance. A 90% sensitivity analysis indicates a IR£315,000 increase in the funds required. The shareholders have the resources to deal with this eventuality should it arise.

The revenue estimates are detailed in Section 6.

  1. Projections

The financial projections should bring together in numerical format the various quantitative assumptions, analyses and predictions made in the application. Revenue and costs data should be brought together in a summarised format.

This section must include:-

  1. Detailed projected income and expenditure accounts for the first three years;
  2. Detailed projected balance sheets for the first three years
  3. Detailed projected monthly cash-flow statements showing gross inflows and outflows for the first three years:
  4. A full list of the underlying assumptions on which the financial projections are based, relating such assumptions clearly to other sections of the application

A summary of the Projected Profit and Loss Accounts, Balance Sheets and Cash Flow Statements for the four years to June 2005 is set out below. This information is based on the underlying assumptions and detailed financial projections as set out in Section 11 Annex Part B.

More than half of all PC radio listening is to non-terrestrial radio broadcasts

 

SUMMARY PROJECTED PROFIT AND LOSS ACCOUNT FOR THE YEARS TO

June

June

June

June

2001

2002

2003

2004

IR£'000

IR£'000

IR£'000

IR£'000

Turnover

1,400

1,900

2,535

3,169

Cost of Sales

(975)

(1,047)

(1,145)

(1,244)

_________

_________

_________

_________

Gross Profit

425

853

1,390

1,925

Sales and Marketing Costs

(724)

(609)

(670)

(730)

Administration and Establishment expenses

(458)

(469)

(484)

(499)

Set-up Costs

(170)

_________

_________

_________

_________

Operating Loss/Profit

(927)

(225)

236

696

Interest & Charges

(57)

(37)

(26)

(1)

_________

_________

_________

_________

(Loss)/Profit on Ordinary

Activities before Taxation

(984)

(262)

211

695

_________

_________

_________

_________

SUMMARY PROJECTED BALANCE SHEET AS AT

June

June

June

June

June

2000

2001

2002

2003

2004

IR£'000

IR£'000

IR£'000

IR£'000

IR£'000

_________

_________

_________

_________

_________

FIXED AND LEASED ASSETS

810

684

552

412

265

SET-UP COSTS

170

-

-

-

-

_________

_________

_________

_________

_________

980

684

552

412

265

CURRENT ASSETS

420

293

327

593

1,339

CREDITORS FALLING DUE WITHIN ONE YEAR

(67)

(218)

(237)

(269)

(296)

_________

_________

_________

_________

_________

TOTAL ASSETS LESS CURRENT LIABILITIES

1,333

759

642

736

1,309

CREDITORS FALLING DUE AFTER ONE YEAR

(433)

(344)

(238)

(122)

(0)

_________

_________

_________

_________

_________

900

416

404

614

1,309

_________

_________

_________

_________

_________

SHARE AND LOAN CAPITAL

900

1,400

1,650

1,650

1,650

REVENUE RESERVES

-

(984)

(1,246)

(1,036)

(341)

_________

_________

_________

_________

_________

900

416

404

614

1,309

_________

_________

_________

_________

_________

SUMMARY PROJECTED CASH FLOW STATEMENTS FOR THE YEARS TO

February

February

February

February

February

2000

2001

2002

2003

2004

IR£'000

IR£'000

IR£'000

IR£'000

IR£'000

CASH INFLOW

_________

_________

_________

_________

_________

-----------

DEBTOR RECEIPTS

-

1,462

2,216

2,961

3,735

BANK FINANCE

500

-

-

-

-

SHARE AND LOAN CAPITAL

900

500

250

-

-

_________

_________

_________

_________

_________

1,400

1,962

2,466

2,961

3,735

_________

_________

_________

_________

_________

CASH OUTFLOW

------------

FIXED AND LEASED ASSETS

810

43

46

48

51

LEASE REPAYMENTS

149

149

149

149

TRADING PAYMENTS

2,133

2,323

2,607

2,900

SET- UP COSTS

170

_________

_________

_________

_________

_________

980

2,326

2,517

2,804

3,100

_________

_________

_________

_________

_________

OPENING CASH FLOW

-

420

57

5

163

MONTHLY CASH FLOW

420

(363)

(51)

157

635

_________

_________

_________

_________

_________

CUMULATIVE CASH FLOW

420

57

5

163

798

_________

_________

_________

_________

_________

  1. Advertising Levy

At present all local radio services pay a levy to the IRTC of 3% gross revenue. While it is envisaged that the levy will be abolished under broadcasting legislation to be introduced shortly, applicants should assume that a levy payment will apply pending the enactment of this legislation.

Accordingly, provision should be made in the financial projections for an IRTC levy of 3% of gross revenue.

Applicants will be informed immediately of any change in this position.

The financial projections provide for a 3% Advertising Levy.

 

SECTION EIGHT TRANSMISSION PROPOSALS

82% of all 15 to 34’s are interested in the format proposed by Red Hot FM

 

Providing comprehensive coverage to Cork City and County is a difficult task and will require a number of main transmitter and relay stations. The use of the VHF-FM band is regulated by various international agreements and National Plan requirements. A number of co-ordinated frequencies for the Cork area exist within this plan. Further transmitter stations may be added or existing stations may be moved providing such changes do not increase interference to already planned stations in Ireland or abroad.

As part of this process, it may be necessary to agree the technical characteristics of the new or modified transmitter station with spectrum management agencies in Ireland and neighbouring European countries. This process is known as co-ordination and a new transmitter station can not be brought into service until agreement has been reached. Neighbouring countries can request reductions in transmission power in certain directions in order to protect their existing services. Applicants should therefore note that the licence issued to the Commission, by the ODTR, may differ in terms of ERP and radiation pattern to that proposed in an applicant groups’ transmission plan.

Each applicant group will be expected to provide a detailed transmission plan including site locations, ERP, antenna radiation patterns and computer generated coverage maps. The applicant group should, as a result, be fully aware of the areas covered by each of its proposed transmitter stations and any coverage deficiencies within the proposed franchise area.

In order to assist in this process a list of co-ordinated locations with agreed transmission characteristics are listed in Annex 1. For comparison purposes, the locations and transmission characteristics of the existing local radio station in Cork City and County is also provided in Annex 1. Applicants are therefore free to suggest transmission plans based on RTE transmission sites, sites in the vicinity of the Cork96/County Sound Network, 3rd party sites or any hybrid or mix of the above.

Since a number of alternative transmission proposals are possible, applicants are requested to provide a transmission plan which must include:-

  1. a computer predicted coverage map outlining the combined coverage achievable from all of the proposed transmission sites (composite coverage) and
  2. a separate coloured plot of "Best Server coverage" which should identify which transmitter provides coverage to each particular area.

This plan should also include the following information for each applicant’s proposed transmitter stations –

  1. A description of the area to be served by each of the proposed transmitter stations.
  2. Name, national grid reference (xxxxxxE, yyyyyyN) and site height of the proposed transmitter stations.
  3. Proposed height of antenna above ground level.
  4. The radiation pattern and antenna system proposed together with the total ERP required (sum of transmitter power and antenna gain), to provide coverage to the proposed part of the franchise area.
  5. Details of the band pass filter and directional coupler proposed to ensure compliance with the licence issued by the ODTR.
  6. Mechanism for feeding the audio and data feeds to the transmitter station. In the case of relay stations the applicant should propose alternative off-air sources.
  7. Itemised capital costs for the proposed transmission equipment including VHF transmitter, receivers, RDS encoder, band pass filter, directional coupler, feeder cable and antenna system, modulation limiter, radio links, building, heating, ventilation, standby power plant, antenna support structure and installation of all the above. In cases where an existing transmission company is providing facilities, the annual cost and details of the level of equipment and service is required.
  8. In cases where the applicant group propose to locate on or in close proximity to an existing mast, information regarding the owner and principal users of said mast together with the type of radio equipment, services and frequencies used is required.
  9. Provide details of the technical expertise available to the applicant group.
  10. Please indicate if a planning application has been made and/or approved for the transmission facility.

Note:-

Care should be taken in selecting transmitter locations, particularly in urban areas to avoid desensitising domestic receivers in the immediate area.

The licence issued by the ODTR may differ in terms of ERP and antenna directivity to that proposed by the applicant group.

All VHF-FM transmitter installations must conform to the technical conditions set out in T & RT 95/10 which is applied to this guide

.

We propose to provide comprehensive coverage to Cork City and County using nine transmission stations, Spur Hill, Bweeng, Nowen Hill, Carrigaline, Youghal, Fermoy, Mitchelstown, Kinsale and Clonakilty. These sites have been selected by BTS after analysis of extensive field strength survey measurements from existing sites in County Cork correlated against computer simulated predictions and as an achievable best fit match to the list of co-ordinated locations and transmission characteristics listed in Annex 1 of the Guide to Submissions .

The transmission site selection method also included measures to provide location flexibility and tolerance to the overall coverage and retransmission options. If sites are not available or viable due to co-ordination issues, planning permission, possible interference issues or ERP and directivity restrictions then many alternative sites are available from the RTE, Digifone and Meteor networks with minimal impact to the composite coverage, capital costs and operating expenses. Similarly, substitutions can be accommodated should suitable currently unavailable sites become available. Correspondence from RTE regarding the availability of alternative transmission sites is included in the appendices.

The Nowen Hill and Bweeng sites are owned and operated by Digifone and agreement has been reached in principle to transmit the FM signal and relay link signals. The Spur Hill site is a green field SDH site for Meteor the new mobile phone operator and is currently awaiting Local Authority Planning Permission. Agreement has been reached in principle with Meteor to transmit the FM signal and relay link signals. Correspondence from Meteor and Digifone is included in the appendices.

The other sites Carrigaline, Youghal, Fermoy, Mitchelstown, Kinsale and Clonakilty are lower power local coverage and fill in stations and as such the precise locations of these sites are not critical to the overall transmission proposal. It is envisaged that these sites will be visually low impact and may be co-located with other services if approved by the ODTR and IRTC.

The coverage maps for this transmission proposal were generated using a digital terrain database of grid step 500m. The prediction model used considered free space path loss (Fresnel method), multiple knife edge diffraction losses (Deygout 1994)) and 0.8 Fresnel Zone Fraction fine integration sub path occupancy. Based on the BTS survey of Cork additional attenuation has been applied to account for global clutter loss, 5dB local/12dB urban and the receiver antenna in the computer model has been reduced to 1.5m above ground. The coloured field strength contours shown are the median values predicted for 50% time availability and 50% of locations in the short sector for mono and stereo quality signals in rural and urban locations at an operating frequency of 104mHz. The base useable signal level contour used in the prediction model of 54dBm V/m or –63dBm is in practice a conservative figure and most radio receivers will perform satisfactorily outside the fringe contour areas.

Program and data feeds shall be a combination of microwave links and off air retransmission. The studio will be linked to the Spur Hill site using simplex Moseley 1.4gHz links in a hot standby transmitter and receiver configuration. Spur Hill will be a repeater station linked to Bweeng and Nowen Hill (slight grazing) using simplex Moseley 1.4gHz links. To provide resilience and fault tolerance there will be a backup Moseley 1.4gHz full duplex link between Bweeng and Nowen Hill, this will provide an alternative program and data feed should a main link fail or become unavailable. In addition this ring architecture of the link network satisfy the ODTR requirements for higher availability links. Path profiles for the links Spur Hill – Bweeng,

Spur Hill – Nowen Hill and Bweeng – Nowen Hill using data from the Global 30-Arc-Second Elevation Data Set are included in the appendices.

Carrigaline, Youghal, Fermoy, Mitchelstown, Kinsale and Clonakilty will be fed from off air signals using broadcast quality retransmission receivers equipped with double cavity notch filters. All sites will be equipped with a multi-play CD machine triggered from silence detectors and receive carrier fail relays to provide a five hour sustaining service in the event of a failure or serious quality impairment of the incoming link signal.

All sites shall be equipped with online uninterruptible power supplies fitted with fast chargers to provide a minimum of six hours of electricity supply in the event of a failure of the electricity supply. A generator will be available to be transported to powerless sites to rapidly recharge batteries, guaranteeing station output.

It is proposed to contract Broadcast Technical Solutions to liase with the IRTC on technical matters, design, planning and specification, site acquisition, installation and maintenance of all the transmission equipment.

The transmitter installations will conform to the technical conditions set out in T&RT 95/10 and in addition will conform to best engineering practice.

The information requested in points (i) to (x) above have been provided in tabular form for each transmitter on the pages which follow:-

 

 

SPUR HILL (METEOR)

Area to be served

Cork City and surrounding areas

Name

Spur Hill

NGR

164895E

066953N

Site height

125M

Height of antenna centre point above ground

35.5M

Antenna type

4 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

30dBW vertical component

30dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by hot standby 1.4gHz Moseley links from the studios in Cork city. This station will also retransmit the 1.4gHz link signals to Bweeng and Nowen Hill.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant:- Included in annual charge

0

1

YY Antenna support structure:- Included in annual charge

0

1

15m cantilever tower section to support antennas.

11,000

1

Aldena 4 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

8,566

1

500W industry standard transmitter with dual exciters.

9,000

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler 7/8"

512

1

Omnia Audio processor, stereo coder and modulation limiter

5,000

1

RDS Encoder

1,326

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Hot Standby Moseley 1.4gHz link equipment between the Cork City studios and Spur hill with automatic receiver transfer panel, includes studio dual transmitters.

33,306

1

Moseley 1.4gHz link transmitter to Bweeng transmitter station

8,245

1

Moseley 1.4gHz link transmitter to Nowen Hill transmitter station

8,245

3

Andrew Gridpak 1.4gHz antennas including feeder and connectors.

3,900

1

1kVA UPS, fitted with rapid charger, six hour capacity

2,600

Capital cost totals

94,215

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, tower rental, electricity, heating and ventilation plant

15,000

1

Link licence Cork Studio – Spur Hill

600

1

Link licence Spur Hill – Bweeng

600

1

Link licence Spur Hill – Nowen Hill

600

Annual charge totals

16,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

A planning application has been made by Meteor for this site.

 

BWEENG (DIGIFONE)

Area to be served

North Cork and surrounding areas

Name

Bweeng

NGR

146935E

090312N

Site height

408M

Height of antenna centre point above ground

35.5M

Antenna type

4 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

34dBW vertical component

34dBW horizontal component

Band pass filter and directional coupler

Aldena 3kW double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by 1.4gHz Moseley link from Spur Hill and Nowen Hill. This station will also retransmit the 1.4gHz link signal from Spur Hill to the Nowen Hill transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant:- Included in annual charge

0

1

28m Antenna support structure:- Included in annual charge

0

1

15m cantilever tower section to support antennas.

11,000

1

Aldena 4 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

8,566

1

2kW industry standard transmitter with dual exciters.

23,000

1

3kW Transmitter Double Cavity Filter.

893

1

Directional coupler 7/8"

512

1

Omnia Audio processor, stereo coder and modulation limiter

5,000

1

RDS Encoder

1,326

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Moseley 1.4gHz link receiver from Spur Hill transmitter station

8,245

1

Moseley 1.4gHz duplex link with Nowen Hill transmitter station

14,600

1

Moseley automatic receiver transfer panel to select between Spur Hill and Nowen Hill receive signals.

1,326

2

Andrew Gridpak 1.4gHz antennas including feeder and connectors.

2,600

1

5kVA UPS, fitted with rapid charger, six hour capacity

6,500

Capital cost totals

85,293

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, tower rental, electricity, heating and ventilation plant

16,000

     

1

Link licence Spur Hill – Bweeng, included in Spur Hill costs

0

1

Link licence Bweeng – Nowen Hill

600

Annual charge totals

16,600

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

Digifone has received planning permission for this site. Cork County Council Planning Authority Reference N/95/2946

 

 

NOWEN HILL (DIGIFONE)

Area to be served

South Cork and surrounding areas

Name

Nowen Hill

NGR

114072E

015033N

Site height

530M

Height of antenna centre point above ground

35.5M

Antenna type

6 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

37dBW vertical component

37dBW horizontal component

Band pass filter and directional coupler

Aldena 3kW double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by 1.4gHz Moseley link from Spur Hill and Bweeng. This station will also retransmit the 1.4gHz link signal from Spur Hill to the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant:- Included in annual charge

0

1

28m Antenna support structure:- Included in annual charge

0

1

15m cantilever tower section to support antennas.

11,000

1

Aldena 6 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

12,349

1

2kW industry standard transmitter with dual exciters.

23,000

1

3kW Transmitter Double Cavity Filter.

893

1

Directional coupler 7/8"

512

1

Omnia Audio processor, stereo coder and modulation limiter

5,000

1

RDS Encoder

1,326

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Moseley 1.4gHz link receiver from Spur Hill transmitter station

8,245

1

Moseley 1.4gHz duplex link with Bweeng transmitter station

14,600

1

Moseley automatic receiver transfer panel to select between Spur Hill and Bweeng receive signals.

1,326

2

Andrew Gridpak 1.4gHz antennas including feeder and connectors.

2,600

1

5kVA UPS, fitted with rapid charger, six hour capacity

6,500

Capital cost totals

89,076

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, tower rental, electricity, heating and ventilation plant

20,000

     

1

Link licence Spur Hill – Nowen Hill, included in Spur Hill costs

0

1

Link licence Bweeng – Nowen Hill, included in Bweeng costs

0

Annual charge totals

20,000

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

Digifone has received planning permission for this site. An Bord Pleanála Register Reference W/99/5804.

 

CARRIGALINE (INDICATIVE SITE FOR CARRIGALINE/CROSSHAVEN)

Area to be served

South Cork and surrounding areas

Name

Carrigaline

NGR

(indicative)

174171E

060877N

Site height

103M

indicative

Height of antenna centre point above ground

25.5M

Antenna type

4 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

30dBW vertical component

30dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from Bweeng, Nowen Hill or Spur Hill transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

30m Antenna support structure

15,000

1

Aldena 4 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

8,566

1

500W industry standard transmitter with dual exciters.

9,000

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler 7/8"

512

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

1kVA UPS, fitted with rapid charger, six hour capacity

2,600

Capital cost totals

49,961

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

6,000

Annual charge totals

6,000

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

YOUGHAL(INDICATIVE SITE FOR YOUGHAL)

Area to be served

Youghal and local surrounding areas

Name

Youghal

NGR

(indicative)

212441E

077561N

Site height

33M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

17dBW vertical component

17dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Spur Hill transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

125W industry standard transmitter with exciters.

2,920

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

31,170

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

FERMOY(INDICATIVE SITE FOR FERMOY)

Area to be served

Fermoy and local surrounding areas

Name

Fermoy

NGR

(indicative)

181529E

097458N

Site height

93M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

10dBW vertical component

10dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

30W industry standard transmitter with exciter.

1,860

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

30,110

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

MITCHELSTOWN(INDICATIVE SITE FOR MITCHELSTOWN)

Area to be served

Mitchelstown and local surrounding areas

Name

Mitchelstown

NGR

(indicative)

180797E

111759N

Site height

144M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

10dBW vertical component

10dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

30W industry standard transmitter with exciter.

1,860

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

30,110

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

KINSALE(INDICATIVE SITE FOR KINSALE)

Area to be served

Kinsale and local surrounding areas

Name

Kinsale

NGR

(indicative)

162731E

050612N

Site height

60M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

17dBW vertical component

17dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

125W industry standard transmitter with exciters.

2,920

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

31,170

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

CLONAKILTY(INDICATIVE SITE FOR CLOANKILTY)

Area to be served

Clonakilty and local surrounding areas

Name

Clonakilty

NGR

(indicative)

138810E

042410N

Site height

30M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

17dBW vertical component

17dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng or Nowen Hill transmission stations.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

125W industry standard transmitter with exciters.

2,920

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

31,170

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

SECTION 9 STUDIOS AND OPERATIONS

In selecting a studio premises applicants should consider its suitability in terms of disabled access, sound insulation and reverberation, standby power arrangements, the method for transporting the audio/data feeds from the studio premises to the transmitter location and any planning conditions relating to the proposed use of the building.

Applicants should provide a detailed studio plan which should include:-

 

(i)The proposed location and total floor area available.

The company has appointed xxx to identify likely properties in Cork. We are assured (see letter in Technical Annex part c) that there will be no difficult in identifying suitable premises. Our requirement is for a building providing xxxsq feet. The location should have easy access for the presentation and sales staff to travel to all parts of the marketing area within the shortest possible time.

(ii) A detailed plan which includes the dimensions of the proposed main studios, technical facilities, news, office and administration areas. In particular, details of the manner by which it is proposed to construct the studios, together with details of the acoustic treatment are required. Outlines of the proposed heating, ventilation and standby power plant should also be provided.

(iii) A list of the principal technical equipment that is to be installed, together with available test and deviation limiting equipment, should also be provided.

Details of the technical conditions covering studio and transmission equipment is available in a separate guide entitled "Technical Standards – Licensed Sound Broadcasting Contractors" and is available from the IRTC

 

Studio location:

The service will be based in premises of approximately 4,000 square feet in Cork City with line of site to the transmitter station on Spur Hill.

There will be full access and provision for wheelchair and disabled persons throughout.

Studio Facilities:

The facilities are to comprise:

An On-Air Studio, approximately 4.1m x 3.4. This will be used exclusively for on-air output, with access to on-air telephone lines and ISDN lines.

A Production studio, approximately 3.7m x 3.1m. This will be used for recording and editing commercial spots, promotional spots and programmes and additionally as an emergency and maintenance backup for the On-Air studio.

A voice booth, approximately 3.7m x 3.3m to be shared with the On-Air and Production studios. This will be equipped with four microphones that will be accessible on the mixer desks in the On-Air and Production studios.

A News Studio/Sub Production Studio, approximately 4.1m x 3.4m. This will be used for preparing, editing and presenting News bulletins and as an overflow for the main production studio.

A Racks room, approximately 4.5m x 3.0m. This will house the un-interruptable power supply, Omnia On-Air processor, studio to transmitter links, ISDN equipment, telephone hybrids, PABX, eight second profanity delay, On-Air logging equipment and support equipment.

Studio acoustic construction:

The studios will be designed to have a reverberation time of .2 of a second and an internal noise level of no greater than NR25 based on octave band analysis, which complies with international broadcast recommendations.

The studio walls will be a box within a box structure. The studio will be sectioned off from the remainder of the building with a partition that is constructed to fit tightly up to the existing soffit. The studios themselves will be constructed as individual boxes from a modified "Camden" partition that are contained within the outer wall and each of the studios will have its own ceiling joists and isolation ceiling.

The outer barrier wall will be constructed from 75mm x 47mm softwood studs on 400mm centres. The studwork will be clad each side with a 12mm layer of fibreboard and two layers of British Gypsum 15mm Soundbloc Plasterboard. All plasterboard joists are to be butt-jointed on the timber members, staggered, taped and filled. The exposed side of the outer wall is skimmed. This construction exceeds 30 minutes fire rating.

The studio walls will be constructed from similar softwood studs but modified to permit building from one side with 12mm fibreboard and two layers 15mm Soundbloc plasterboard each side. All plasterboard joists are to be butt-jointed on the timber members, staggered, taped and filled.

The fibreboard, which serves to damp the resonance in the plasterboard as well as partially isolating the plasterboard from the timber frame, contributes a significant portion of the mass and therefore increases the sound insulating properties of the partition.

All studio frames will be filled with Rockwool insulation between the facing sheets.

The cavity between the partitions will be blocked at the end of each wall with dense Rockwool to act as a cavity barrier and trimmed with hardwood edging.

All studio and outer walls will have their sole and head plates mounted resiliently from the existing structure using a quality hair felt material and non-setting mastic.

The inside of the studio walls will additionally be clad with softwood framing, Rockwool between the studs and a hardboard covering that is perforated depending on position on the walls to approximately 0.05% or 5% of area to control the acoustics of the room. This hardboard will then be covered with a plastic sheet, dustsheet and a tight weave fabric that is fire treated to class 1 speed of flame.

The ceilings will be constructed from 200mm x 47mm joists spaced at 400mm centres. The underside will be clad with a layer of 12mm fibreboard and two layers of 15mm Soundbloc Plasterboard. The cavity between the joists will be filled with 100mm Rockwool insulation. A suspended acoustic ceiling will be fitted in the studios and sound lobby underneath the plasterboard ceiling.

Windows:

Vision windows having-sound resisting properties complementary to the wall structures will be installed where required. All sound resisting windows will be double glazed with three-ply laminated glass and angled to minimise internal visual and sound reflections.

Doors:

Sound-resisting doors will be supplied and installed to the studios and have a natural wood finish. All sound-resisting doors will be fitted with vision panels and will be supplied complete with frame and overhead door closer, magnetic seals and stainless steel pull handle and push plate. They will have a sound reduction rating of 45dB (SR).

Air-conditioning and ventilation:

All studios will be provided with cooling only air conditioning services. Due to the insulating properties of the studios and the amount of equipment operational in each one, heating will not be required. As the windows will not be opened and to maintain acceptable levels of oxygen and to contain decoration and equipment soiling the air-conditioning system will also provide approximately 20 Litres of fresh air to mix with the re-circulating air in each studio.

Humidity is very important in studios where speech is concerned, presenters will be on duty for several hours and, during holiday times and unexpected illness, often work extended shifts. To avoid dry throat speech defects, humidity levels will not be allowed to fall below 55%RH. Additionally humidity is important in technical areas where static electricity could, inadvertently, be discharged to a sensitive piece of equipment resulting in premature failure.

Condensing units are to be located outdoors on the roof. All refrigerant pipework and associated electrical services are to be run overhead within ceiling voids.

Studio technical services:

Cable ducts will be formed within the studio wall constructions to provide access between the studios and other areas for studio equipment wiring. Cable trays are to be installed within the ceiling voids to conduit cables from and between the studios and Racks. In the studios within the wall construction, cable raceways are to be formed at skirting and dado levels with vertical accesses for equipment wiring. Skirting and dado covers are to be natural-finished timber secured in place with countersunk screws in recessed cups to provide a flush finish. Trims to corners at wall and ceiling junctions are to be in natural matching wood pinned in place.

News Room:

There will be a newsroom approximately 3.6m x 4.0m adjacent to the studio areas where news will be compiled and edited. The principle equipment will be two Burli News Room computer software and ASC "Buddy" work stations. This architecture will provide the journalists with the ability to view and edit INN, IRN and Press Association text and audio, record and edit telephone interviews, compile bulletins to be read from screen in the news studio without having to leave their desks.

Standby power plant:

Standby power will be provided by an uninterruptible power supply with six hours capacity and an auto start diesel generator. The changeover switching will be electrically and mechanically interlocked to ensure that in no event could power back feed into the ESB lines. This generator will be trailer mounted and will available to be transported to the transmission sites to provide UPS battery-charging current in the event of an interruption greater than six hours at the transmission sites.

Principle equipment:

The principle play-out equipment will be a Wave-Cart hard-disc audio system. This will store most of the frequently played music, commercial and promo spots. The play out computers and servers will be built to the highest possible standards and will use mission critical architecture and methods with extensive redundancy designed in to achieve reliable operation. Each computer and server will have a dedicated local uninterruptible power supply; mirrored hard disk controllers will be used throughout. Every night all audio files required for the next day will be copied to the local hard disk array in each studio to provide a data path should the network fail. The software has been extensively tested and currently has a very large and satisfied customer base.

In the studios play-out will be from compact disc and mini disc which will be mixed on a state of the art studio mixer.

Deviation limiting:

In the studio the operators will control their levels with the aid of peak programme meters "PPM". Excess level will be reduced electronically by the automatic level control function of the Omnia On-Air split chassis processing equipment in the racks room which will be adjusted to ensure that the modulation level never exceeds specified limits.

Linking to the transmitter sites:

It is proposed to link to the Meteor transmission site on Spur Hill using the Moseley StarLink digital STL in the 1.4GHz band in a hot standby configuration. Onward linking to the other sites will be a mixture of off air and direct linking as described in the transmission proposals.

Test equipment:

Broadcast Technical Solutions will be contracted to install, commission and maintain the technical equipment. They will supply all the necessary test and measurement equipment to ensure that the broadcast equipment is adjusted, calibrated and operating correctly.

Costings:

Detailed costings for the studio equipment are detailed elsewhere in the application as provided on the spreadsheet provided by BTS

 

SECTION 10 PROPOSED COMMENCEMENT OF BROADCASTING

79% of 15 to 34’s recognised that Red Hot FM was a different format to 96FM

 

 

(a) Readiness Date

The anticipated commencement date for the service should be given.

It is anticipated that Red Hot FM will commence broadcasting on 1st July 2001

(b) Critical Path Analysis

The application should conclude with a critical path analysis which identifies the decision points, the timescale for them and the actions that the group must carry out from the time of the award of the licence to the on-air date.

The chart below highlights all the key factors which will influence the path to a successful launch. The plan assumes a 1st July 2001 launch.

Activity

Time Required

Commencement of Activity

     

On Air Launch

1st July 2001

 
     

Technical

   

Test and verify transmission link paths

4 weeks

1st June

Order transmission and link equipment

4 weeks

1st June

Acquire transmission sites

4 months

1st March

Planning permission for transmission sites

4 months

1st March

Construct transmission sites

3 months

1st April

Install transmission equipment

2 months

1st May

Acquire studio premises

2 months

1st May

Order studio equipment

2 months

1st May

Construct studio shells

2 months

1st May

Install studio equipment

2 months

1st May

Test studio and transmission equipment

2 months

1st May

Staff

   

Appoint all senior management

3 months

1st April

Appoint Sales team

2 months

1st May

Sales training

1 month

1st June

Producers/presenter/researchers

2 months

1st May

Marketing

1 month

1st June

     

SECTION 11 ANNEXES

Two thirds would listen to Red Hot FM for 5 or more days a week

 

A number of appendices giving the detailed statistical and other back-up information will be necessary in order to provide all the relevant information.

For presentation purposes, it is recommended that the key tables of information should be placed in the body of the plan and that the detailed back-up tables should be included within the appendices.

Appendices should be clearly numbered and have cross-references to and from the text.

 

Red Hot FM have supplied under separate cover three annexes

Annex A Research Annex

Annex B Financial Annex

Annex C Technical Annex