Section 1  

Section 1 Executive Summary

Section 2 Introduction to the application

Section 3 Membership and description of the applicant group

Section 4 Ownership, control and staffing of the company

Section 5 The programme service

Section 6 Market analysis

Section 7 Financial and business plan

Section 8 Transmission proposals

Section 9 Studios and operations

Section 10 Proposed commencement of broadcastin 

  

Section 1 Executive Summary

An introduction to DEEPSOUTH Radio

 

The Naas Road at 4.55 on a Friday evening without radio?

Doesn't bear thinking about.

It's been three weeks since I was able to get in the car and head home to Cork. Rachel English is on in a minute. Ah, here she is, thanking John Finnerty for the news bulletin.

I'll wait and see what the first item is. Ah, Jesus, not the Moriarty Tribunal again, I’ll go over to Dunphy.

There he is, giving Martin McGuinness a hard time. That's more like it. A bit short though. He's spouting about Eircom shares now, lot of worry he has about them, Music. Yeah, why don’t they play a bit of music to break up the weighty stuff. I've just finished a long week's work and I've got 160 miles in front of me. Well only 150 now I've got beyond City West.

What's on 98 I wonder? Arrgh, Boyzone, check out 104. U2's latest single, I've only heard that when I've been in a bit of a rush, registering snippets and the chorus. Mmmm. Not too bad. I think I prefer "The Sweetest Thing", though.

Johnstown, what about Radio Kilkenny? See if DJ Carey's back training. No, just the death notices. No good to me. But I suppose some people love them.

Lyric. That's a good call. No idea what that piece is, but it's perfect de-stress material.

What time is it? 6.20. Great. Time moves quicker with some good background music.

I think I'll chance Dunphy again to get the Last Word football bet.

Premiership preview with Lawrenson. Good analyst. Wish Eamo's punt would come good though.

Give 5-7 another go

Rachel has Mark Little on. He says we'll know who's President by tomorrow.

The first signpost for Urlingford. Time to hear what's going on in the girlfriend's county. Tipp Mid West FM. On a break. Good money in local ads, I'd say.

Welcome back. Tailbacks this side of Cashel, he says. No problem, I'll take the back road. Thanks TMW.

Mitchelstown. Always the feeling you've really broken the journey.

DEEPSOUTH radio. God, it's great to be home.

 

An Introduction to DEEPSOUTH Radio

DEEPSOUTH Radio will be the voice of Cork City and County.

DEEPSOUTH Radio is a Cork-based consortium with ten years of successful international broadcasting experience.

IT WILL PROVIDE:

 

Every citizen takes ownership of their own local media and the Cork City and County public have been, until now, denied any choice in the matter.

Now presents a unique opportunity to establish an unencumbered, fresh radio operation with local knowledge, financial strength and proven track record

The DEEPSOUTH Radio Consortium ("The Consortium") is a new entrant to Irish broadcasting and will establish a station that has the ability to connect with its audience, service its obligations and thrive commercially.

 

Section 2 Introduction to the Application

 

  1. The Application
  2. Ritzwalk Limited t/a DEEPSOUTH Radio Consortium hereby submits to the independent Radio and Television Commission it’s application for a sound broadcasting contract on the FM band in Cork City and County.

      

    Contact address and main contact:

    The company’s registered office is: Ritzwalk Limited

    50, South Mall

    Cork

    Tel: 021-4273074

    Fx: 021 – 4270846

     

     

    The Company’s main contact is: Frank Cronin

    Tel: 01 4748004

    Fax: 01 4748050

    Mobile 087-2355787

  3. Proposed Station Name

 

The company wishes to trade in the style of "DEEPSOUTH Radio". The station name will also include the allocated frequency when this has been made available by the IRTC. The broadcasting logo will be similar to the design on this document.

 

(c) Description of Programme Service

We believe that the success of this station depends upon adding an intelligent and new voice to both National and Local news and sports events together with a market led music philosophy.

Our commitment to quality local coverage and our native understanding of the diverse community which this business needs to serve, insures that our programming choice will be best suited to this audience

 

Section 3 Membership and Description of the Applicant Group 

 

(a) Membership of the Applicant Group

 

The applicant group is comprised of the following members who are subscribing for shares in the holding company, Ritzwalk Limited.

1. Setanta Sport Limited

Setanta is an Irish company, and is the largest closed circuit broadcaster in the world. Its success in sports rights buying and delivery to market has created a very successful company. Currently Setanta holds the US rights to the Uk Premiership, the International rights to GAA and many other choice broadcasting assets.

Setanta Sport also holds a significant share in Servecast.com which recently raised US$40m in its second funding round

2. Jersey Radio Holdings

A Jersey/U.K. radio holding company who have a long and successful history of building and developing successful radio businesses in the U.K. including Jersey 103FM, CTFM Canterbury, Kingdom FM Life, Bath FM.

This is the company’s first Irish Investment

3. Tom Coughlan

Cork businessman and engineer, Mr. Coughlan is involved in many diversified projects such as a large industrial housing scheme in Glanmire and a business park in East Cork which will be the hub of infrastructure development of e.commerce in the Cork area.

4. Cork Campus Radio

Cork Campus Radio has a community licence, which serves the vibrant student market attached to University College Cork and CIT. Their involvement both enhances the consortium’s local involvement and also provides a stream of talent that DEEPSOUTH will develop.

 

  1. Legal and Financial Status of the Applicant group

Ritzwalk Limited is a limited company registered in The Republic of Ireland and the Consortium of corporate entities and individuals have purchased and capitalised this company for the purpose of making this application.

The Consortium has committed to invest IR1,500,000 in Ritzwalk. At the date of application for the sound broadcasting contract Ritzwalk does not have any liabilities or encumbrances

 

 

Section 4 Ownership, Control and Staffing of the Company which will Operate the Licence 

 

(a) Board of Directors

All directors are Irish and are resident in the Republic of Ireland unless otherwise indicated

 

 

Michael O’Rourke (Chairman)

Tom Coughlan

Richard Johnston (UK)

Cork Campus Radio Nominee

Frank Cronin

 

(Whilst going to press a senior well respected Cork figure expressed a strong interest in joining the board but due to time constraints the announcement could not be included. When a material decision is reached the IRTC will be informed in writing immediately.)

 

Michael O’Rourke (33)

Michael O’Rourke is a founder and joint managing director of Setanta Sport. The company, formed in 1990, has established itself as the largest closed satellite sports broadcaster in the world. Among the company’s broadcasts are GAA, Premiership Soccer and International Rugby.

The company has offices in London, San Francisco and Sydney. It is a pioneer in the US pay-per-view market and has recently been a leading investor in a US$40m fundraising for an associate company, Servecast.com, and international media streaming facilities provider.

Michael’s dynamism in creating the Setanta group and his real interest in radio makes him a valuable board member.

 

Richard Johnson (37) UK Director

Richard Johnston joined BBC Radio Jersey at it’s inception 20 years ago as a presenter/production assistant. He progressed through the News Department to become first the breakfast show presenter and then General producer Channel Islands. At this time the station achieved a 70% reach.

In 1992 Richard set up Channel 103Fm, and was in charge of day to day operations as well as presenting the Breakfast Show. Under his leadership the station has achieved a 51% reach and become one of the most profitable in the ILR network. In August 1998 it was sold to Tindle Radio. Richard remains as Managing Director, but now has a contract under which he can devote two days a week to other interests.

He is on the Boards of a company developing software for the media industry and another concerned with interest golf technology, but his main outside interest continues to be the radio company 2 Air Limited. This holds stakes in Kingdom FM, CTFM and Bath FM for the last two of which Richard acted as launch director. He was also consultant to Radio Services for the launch of Channel Travel Radio and Wave Fm.

  

Tom Coughlan (33)

Tom Coughlan is a young successful entrepreneur who is mainly involved in property developing in the Cork area. Mr. Coughlan has worked successfully with many of Ireland’s top businessmen and companies, and provides the team with a strong energetic and local presence.

 

University College Cork (Cork Campus Radio)

Cork Campus Radio currently possesses a community licence which is running successfully out of UCC. This licence has proved the importance of servicing niche markets in any community. The DEEPSOUTH Radio Consortium has been mindful of the young, creative population of the target area and is then prepared to give a seat on the Board to the nominee of Cork Campus Radio as it will benefit culturally and commercially.

Frank Cronin (37)

Frank is a Chartered accountant. He worked for five years in the late 1990’s as the Managing Director of one of Irelands National newspapers. Currently he is employed as Chief Executive of Setanta’s new media division.

Franks knowledge of the advertising industry will be a distinct asset. Frank was born and educated in Cork

  

Proposed Shareholding Structure

  1. Names & Address of Proposed Shareholders

 

Shareholder

Address

Other Business Interests

Media Interests

Setanta Sport Ltd.

Broadcasting House, 3a South Princes Street, Dub 2.

Servecast

Setanta.com

Jersey Radio Holdings

La Fougere, Rue du Moulin, St. Saviour, Jersey, JE27HB.

None

CT.FM Cantebury Kingdom.FM Fife Bath.FM Jersey103.FM

Tom Coughlan

Summerville, Eglantine Park, Douglas, Cork.

MC Securities Ltd. E-Com Business Parks Ltd

None

Cork Campus Radio

UCC Cork

None

Cork Campus Radio

Shareholdings

Class of Shares

A. Ordinary Shares - Voting Shares – entitled to dividend

There are currently 2 shares in issue:

Frank Cronin 1 share

Tom Coughlan 1 share

The proposed shareholding is as follows:

 

Setanta Sport Ltd

27%

 

Tom Coughlan

38%

 

Jersey Radio Holdings

25%

 

Cork Campus Radio

5%

 

Employee Share Options

5%

  

 

Shareholder

Number of Shares

Class of Shares

Issue Price IR £

Setanta Sport Ltd.

405,000

A. Ordinary Shares

1.00

Jersey Radio Holdings

375,000

A. Ordinary Shares

1.00

Tom Coughlan

570,000

A. Ordinary Shares

1.00

Cork Campus Radio

75,000

A. Ordinary Shares

1.00

Employee Share Options

75,000

A. Ordinary Shares

1.00

 

 

Corporate Bodies

Corporate Body

Directors

Main Shareholders

Activities

Setanta Sport Ltd.

Michael Watt Michael O'Rourke Leonard Ryan

Michael Watt Michael O'Rourke Leonard Ryan

International Sports Broadcasting

Jersey Radio Holdings

Richard Whatmore Richard Johnson Robin Rumboll Jenny Rhodes

Richard Whatmore Richard Johnson Robin Rumboll Jenny Rhodes

Investing & Operating Radio Companies in the UK

 

 

(C) Management Structure

The company has identified the five key managers who are in a position to join the company in early 2001. All have significant experience in media related businesses, all but one in radio.

The management team will be comprised of the following senior positions with responsibility for the key operational areas of the company:

Chief Executive

With overall management responsibility for the company and the station’s output, the Chief Executive will report to the Board of Directors of which he is a member. As the Chief Executive is an experienced business manager he will be expected to provide strong team leadership.

Achievement of the key business goals of listenership, advertising and cost control, will be the key success determinant.

The company will be divided into five main management divisions:

Programming

The Head of Programming will be a key appointment. Our target candidate has valuable experience in the area and will bring his considerable reputation and creativity to bear on the position.

Finance

Including budgeting, financial planning, credit control and payments.

Sales & Marketing

Including direct and advertising agency sales, sponsorship sales, station promotion and marketing.

News, Current Affairs & Specialist Programming

A complementary arm of the programming division.

Operations

Responsible for non-broadcast staff, music, administration, engineering, commercial production and premises.

 

 

Management Structure

Board of Directors

Finance

News, Current Affairs & Specialist Programmes

Budgeting

Chief Executive

National/International News

Financial Planning

Programme Control

Local Cork News

Credit Control


Strategy Implementation


Weather-Traffic-Business

Payments

Administrative Supervision

Current Affairs/Talk

IT & Computers

Special Event Programmes

Operations

Sales & Marketing

Non-Broadcast Staff

Agency/Direct Sales

Administration

Sponsorship

Engineering Liaison

Station Promotion

Commercial Production

Marketing

Premises

Public Relations

  

  1. Employment Contracts
  2. The company intends to be progressive employer and will offer substantial benefits to its employees as a basic part of their remuneration packages. While non-broadcast staff will be recruited as permanent full-time employees, broadcasters will be retained on contracts of employment. This is standard practice in broadcasting. It is the consortium's intention to draft employment contracts for members of the management team and for employees. These contracts will include usual terms and conditions such as availability of health insurance and other benefits. The company is committed to providing a safe environment for its workforce and as such will be fully compliant with its legal duties under The Safety, Health and Welfare at Work Act 1989.

  3. Share Options
  4. The company intends to establish and implement a share option scheme for employees. Staff may also benefit from a profit sharing scheme.

  5. Relevant Financial and Other Commitments

There are no other relevant commitments of either a financial or a non-financial nature.

 

 

 

Sourcing and recruitment of staff

The establishment of the new station will, by virtue of it’s high profile and the limited size of the radio industry, attract on-air talent anxious to work in a new environment. An amount of this talent is already known to the management of the station and outline meetings have been held with some broadcasters who are of interest to the company.

DEEPSOUTH FM will also advertise for broadcast and non-broadcast positions in the company through the national press and selected trade magazines. DEEPSOUTH FM Consortium is an equal opportunities employer.

 

 

Industrial Relations Policy

The company fully recognises the rights of employees to associate and it is our policy to adhere to normal trades union relationships and develop a good industrial relations practice. The company and its management will foster positive and genuine working understandings with officers and representatives of the unions relevant to the broadcasting and communications industries.

 

Pay Agreements, Pensions, Training and Development strategies

Pay Agreements

The management of the company will operate an annual pay review system allowing all employees a fair and equitable contribution to the revision of their pay and conditions. Overall remuneration scales, as approved by the Board of Directors, will be revised annually.

 

Pension Scheme

The company wishes to establish a pension, death and disability scheme to provide for the long term financial security of members of staff. The scheme will be established in accordance with the provisions set out in the Finance Act 1972. In addition, the company will instigate disability income insurance linked to the scheme. This will ensure that members of staff will be protected in the event of suffering long term ill-health.

 

Training and development

The company is fully committed to the training and development of it’s staff. A significant amount of in-house training is planned, particularly in the Sales Department, where the Sales & Marketing Manager has experience in the development and structuring of such internal programmes.

The consortium's association with Cork Campus Radio allows it the perfect opportunity to put in place an innovative broadcast talent incubation unit.

 

 

Section 5 Broadcasting Philosophy

The Vision

Each significant city in Europe is defined, at least in part, by its own radio station. We feel that the time has come for Cork City and County to have an exciting, intelligent and distinctive new voice on the airwaves. One that is immediately and positively associated with the City and County.

We picture a time when a returning Corkonian sits in an airport taxi and, because DEEPSOUTH is on the radio, feels immediately at home.

DEEPSOUTH Radio is brimming with energy, ideas and its vision is motivated by a team with a track record of success in enterprise and broadcasting. It is absolutely unencumbered with any history in what has become a shrinking pool of meaningful operators and is determined to build a positive and acknowledged role in the life of every citizen of Cork.

Our offering will, of course, centre on a popular music policy, but one that is more reflexive than formulaic.

We live in a changing country and are aware of the need for the market to be served, but not slavishly. We believe no amount of reaction to market research can compensate for a light-footed and innovative approach to developing new ideas, new tastes and responding quickly to emerging tastes.

 

 

DEEPSOUTH RADIO WEEKDAY PROGRAMME SCHEDULE

6:00 - 7.30am

DEEP SLEEP

Too many radio stations start their day with a forced, allegedly 'breezy' style of presentation. DEEPSOUTH Radio has identified an experienced female broadcaster, with a relaxed, stylish and spare delivery. She will let the music do the talking, as the listener warms up for the day ahead. The music will consist of easy listening contemporary artists matched with timeless favourites. There will be news bulletins at 6am and 7am, with updates at 6.30 and 7.30, combined with weather forecasts and traffic news.

Sample artist play list:

Sade,

The Beautiful South,

Mary Black,

Simply Red,

Nat King Cole,

Van Morrison,

Ella Fitzgerald,

Trisha Yearwood,

Juliet Turner

7:30-9:00am

GET MOVING

The pace of programming will pick up considerably on 'Get Moving,' hosted by an experienced broadcaster with current affairs interests as well as a strong music sense. 'Get Moving' will have a 'busy' feel to it, allowing listeners to dip in and out, accessing information that's relevant to them.

The top of the programme will be a comprehensive 'News Agenda,' presented by an experienced current affairs journalist. This eight-minute bulletin will cover the day's main national and local news, as well as a comprehensive selection of sports stories.

The delivery will be fast and efficient and speed though politics, business etc., in separate, bite-sized slots. The aim is to give the aural equivalent of a one sheet `agenda' to keep the listener informed. The News Agenda is updated at 8am, 8.30am and 9am. The programme and presenter will be flexible enough to allow for 'breaking news' from time to time. Between 8am and 9am, a 2.5 minute 'Nuacht' Irish language news service will be broadcast.

Traffic bulletins are traditionally embedded in a morning show's schedule. We will have traffic reporters on hand who will prompt the presenter when the traffic picture changes. This provides a more dynamic and engaging information service for the listener.

The main body of the show will be music-driven.

Sample Artist list.

This programme will include more upbeat contemporary artists like

U2,

Madonna,

Brian Adams,

The Corrs,

Shania Twain,

Ronan Keating.

9:00am - 12:00pm

MORNING COFFEE

This mid-morning programme will essentially be a music magazine. Listener interaction will be integral to the programme. Listeners will be offered a forum to participate in the various discussions of the day, thereby building a unique relationship with the station. The programme will interview various personalities from around the city and county and include regular features like town and village profiles. At least one of these profiles, per day, will be broadcast in an Irish language format. Outside broadcasts from city and county locations would also feature several times a year. News/Sport and Weather bulletins would be on the hour.

Music:

This programme would continue with a mix of upbeat contemporary Irish and International artists and well known favourites.

12.00 to 2.00pm

CORK REQUESTS

A classic 'old style' request show, featuring a regular phone in quiz with a daily prize and a weekly winner. Listeners would literally 'own' the station for two hours a day as they select their favourite tunes. News/Sport and Weather on the hour, including an extended main lunchtime bulletin at 1pm.

2:00 - 5:00pm

AFTERNOON STATION

A music and information driven afternoon show. Regular features would include classic album tracks from the 1970s, 80s and 90s. Community notice boards and 'what's on' event guides would feature, alongside general entertainment news, video and music charts, a telly guide and traffic reports for commuters beginning to head for home.

Music:

Besides the album tracks, new releases and familiar tunes will feature.

 

 

5:00 - 7:00pm

SOUTHERN EVENING

This will be a sister show for the early morning 'GET MOVING' programme. 'SOUTHERN EVENING' will pick up the pace to reflect the time of evening when people are, once again, on the move. Hosted by an experienced broadcaster with current affairs interests, as well as a strong music sense. `SOUTHERN EVENING' will have a strong news feel to it. As in the mornings, the top of the programme will be a comprehensive 'News Agenda,' presented by an experienced current affairs journalist. This eight-minute bulletin will cover the day's main national and local news and sporting stories. Bulletins will be updated at 5.30, 6.00 and 6.30pm. As with 'Get Moving' a 2.5-minute ‘Nuacht’ Irish language news service will be broadcast during 'Southern Evening.'

The delivery will be fast and efficient and, once again, the programme and presenter will be flexible enough to allow for breaking news, from time to time.

Traffic bulletins, as in the morning schedule, will be updated as the traffic picture changes.

Music:

Once again the music will include up beat contemporary Irish and International artists mixed with well known favourites.

7.00 - 10.00pm

UNCORKED

Seven O' Clock is a pivotal point in the schedule, UNCORKED will provide the link between the daytime and evening programmes. The programme will be more reflective and include a high speech content. On various evenings Cork notables will be invited in for a "Life and Times" conversation - on occasion, this will include an Irish language discussion, to be presented by a well-known Irish language broadcaster. Once a week UNCORKED will present a "University Challenge" style quiz show. Schools from around the county will pit their brightest and best in order to establish themselves as the "Student Brains of Cork". Other topics covered will include issues of the day and sport. Weekly half hour features will include coverage of the arts and cultural events in the county and a restaurant and food review.

The presenter will have an easy and relaxed presentation style and the music choice will reflect that.

 

10pm - 11pm

A PROBLEM SHARED

This will be a phone in feature covering important personal and county wide issues of the day. It will have a talented broadcaster to manage the programme. It will encourage a sympathetic response from the listener.

11pm - 1pm

DEEP IN THE NIGHT

DEEP IN THE NIGHT eases people into the night with an eclectic combination of Rhythm and Blues, Jazz, Soul, Country and Western, Country and Irish and World Music. Every evening there'll be a 'featured artists' slot where in-depth information will add value to the listener's enjoyment of the music. The programme will have a kind of Jazz club feel to it and will cater for the serious music buff as well as the casual listener.

DEEPSOUTH Radio feels it is important to brand this part of the schedule with the late working/recreational audience on their way home.

The presenter, naturally, will have an exceptional knowledge of a broad range of music. News/sport and weather bulletins will be delivered on the hour.

Midnight to 6am

OVERNIGHT STAY

This will be an automated overnight jukebox which will select music and highlights from the day's speech programming.  

DEEPSOUTH RADIO WEEKEND PROGRAMME SCHEDULE

 

Saturdays and Sundays 6am to 10am

 

CORK WEEKEND

An early morning music programme which will set the scene for the weekend, in terms of what's on in sport and public events. The music will be similar to the 6am to 7.30am weekday slot and news/sport and weather Bulletins will be on the hour.

10am to 12pm

THE DEEP CHART SHOW

As the name suggests, this will be a music driven programme concentrating on the latest singles and album charts. The programme will include a phone/e-mail request element, competitions will also be an integral part, with listeners being given the opportunity to win the Top Ten albums and singles. News/sport and weather Bulletins will be on the hour.

12pm to 6pm

SPORTS SATURDAY

Continuing the sporting theme, this programme will give a more in depth preview of the weekend county, national and international fixtures and will include interviews with players and managers from all sporting disciplines. Every week there will also be a featured game from which SPORTS SATURDAY will broadcast live commentary. At this point a "county opt-out" may give rural listeners a choice of a different match.

All bids for this service will stress the importance of sport to the people of Cork. However, the diversity of sporting interests in such a large geographical area is obvious.

From Point-to-Points to Road Bowling, Sports Saturday will enjoy its coverage of these traditional Cork sports as much as the UK Premiership, GAA and Motor racing.

Setanta Sport will provide an up to the minute breaking results service. The programme will also feature regular panels which will provide pre and post match analysis and listeners will be encouraged to phone in with questions and comments.

The speech content will be tempered with a broad range of easy listening and 'oldie' music. News and weather Bulletins will be on the hour, with sporting information supplied every fifteen minutes.

 

6pm to 8pm

SATURDAY SPECIAL

This music driven programme will feature a 'what's on tonight' guide for people planning a night out in the city or county. The programme will include restaurant reviews, movie previews and reviews and a comprehensive television guide. The music will feature upbeat contemporary artists and recent chart hits from the previous 5 years.

News/Sport and Weather will be on the hour.

 

8pm to Midnight

CORK WEB WEEKEND

A programme which will features the latest from the World Wide Web. News from off beat and comic sites and a glance at some of the more unusual aspects of this global phenomenon will be interspersed with contemporary chart and world music. A regular feature will be a chart rundown from a different country every week.

News/Sport and Weather will be on the hour.

 

Midnight to 6am Sunday

OVERNIGHT STAY

 

This will be an automated overnight jukebox which will select music and highlights from the day's speech programming.

  

6am to 9am Sunday

CORK WEEKEND

As Saturday

 

10am to 11am

SUNDAY REFLECTIONS

A religious service from one of Ireland's main denominations broadcast via ISDN from a different church in the City or County every week.

 

11am to 12pm

THE SUNDAY EXAMINER

A weekly discussion and review of the media in particular the Sunday newspapers. Well known Cork personalities and politicians will be invited to participate. An integral part of this programme will be a review of the activities of each Cork TD in political life over the previous week. We have identified a well-known broadcaster for this competitive programme.

 

12 pm to 2 pm

THE SUNDAY ROAST

A classic hits show featuring the best music from the 60s, 70s and 80s. A programme that will evoke unabashed nostalgia for the Sunday Lunches your mother used to make.

Each week we will feature an "MTV Great" from the period when MTV USA was an Irish institution on Sundays. Examples include Bruce Springsteen, Madonna, ZZ Top etc

 

2pm to 6pm

SPORTS SUNDAY

As on Saturday, this will be a must listen in terms of what's happening around the county, nationally and internationally. SPORTS SUNDAY will also broadcast a featured event every week with possible county opt-outs for alternative matches. The usual pre and post match analysis will be provided by the people who matter in the Cork sporting world.

 

News and weather Bulletins will be on the hour with sporting information supplied every fifteen minutes.

 

6pm to 8pm

SUNDAY SPECIAL

Similar to Saturday night, this will be an upbeat contemporary music show with listener input. Like its sister show on Saturday this programme will also review, movies, theatre and the latest CD releases. Listeners will be encouraged to write/phone/email in their own reviews.

News and weather Bulletins will be on the hour, with sporting information supplied every fifteen minutes, including Irish language news segments.

8pm to 10pm

SLOW TRAIN

A music show featuring songs from well known shows and familiar jazz and blues classics. Once again a knowledgeable presenter will add value for the listeners by providing biographical and sleeve notes of the featured artists.

 

10pm to Midnight

CONCERT SUNDAY

 

Every week a live concert will be featured in its entirety. These are available commercially and artists will include Sting, Dire Straits, U2, Joe Jackson etc

Midnight to 6am Sunday

DEEP OVERNIGHT

As per the rest of the week this will be an automated overnight jukebox which will select music and highlights from the day's speech programming.

 

NEWS, SPORT AND WEATHER

Unless specified otherwise, News/Sport and Weather will be on the hour. As well as tapping into the news networks, Setanta Sport will deliver a breaking sports news and results service with unrivalled timeliness.

Section 6 Market Analysis

The Radio Marketplace

There are four main commercial stations operating on a national basis - RTE Radio One, 2 FM Today FM and Lyric FM. Allot these stations have audiences, which are commercially attractive to advertisers, which is consistent with their advertising rate structures.

Independent radio stations operate on a local basis, all of which provide commercially sustainable audiences, dome are more successful than others, notably in large rural population areas such as Donegal and Kerry. In urban areas 96FM in Cork compares more than favourably with 98FM and 1045FM in Dublin.

Other radio competitors include Radio Na Gaelteachta, local community stations, illegal stations and in-house radio such as Hospital and Festival Radio.

In line with population growth and the vast increase in the number of stations overall radio listening has increased by 14% since 1990 which RTE's overall daily reach had dropped from 73% to 55% yielding listeners to the successful local independents.

In 1990 Century Radio had a daily reach of 13% compared to Today FM's current 14%. Today FM Lives on due to its realistic advertising rates structure.

CORK CITY AND COUNTY

Overall listenership had remained static since 1998 at 91%.

All RTE Listenership has also remained static at 54% despite the Closure of their Cork local station. Most of RTE's Cork Local Audiences seem to have switched to 2FM, which had increased its average daily reach by 10% since 1998 (now at 29%)

RTE 1 daily reach has gone down from 31% to 28%

98FM/Country sound has not benefited from the closure of RTE Cork local and it's overall audience has decreased by 2.5% since the 98/99 Survey period. Importantly most of this loss has been among the 15-24 year olds. Daily reach for 98FM now stands at 61% which is slightly more than that to the two RTE stations combined

Today FM's daily reach has remained static at 15% while daily reach among 15-24's has increased from 21% to 25%

Lyric FM has activated daily reach of 3% since it's launch.

Focusing on 96FM Country Sound, among the older age groups (25-34 and 35+ years), the local station has the edge on RTE Radio, most notably among 25-34 year olds, for whom interest in 2FM appears o have waned slightly, while listenershoip for RTE Radio One is still well below the levels reached among the 35+ age group.

For the youngest age group (15-24 years), the picture is somewhat different. Here 96FM/Countyr Sound attracts an identical share of listenership to 2FM, each at 57%. The third station vying for the younger listeners is Today FM with listenership standing at 25% among 15-24 year olds.

These results suggest while 96FM Country Sound has succeeded in establishing a dominance among Cork adults aged 25+ year, with a comfortably higher listenership relative to individual RTE Stations, it finds itself in a closely competitive situation with 2FM amount the under 25's.

Contrary to the overall trend in listenership in Co. Cork as a whole, with 96FM enjoying an edge on national radio, those in the ABC1 Bracket are more likely to listen to the national than local stations. 65% tuned in to any RTE station yesterday compared to 51% for 96FM Country sound.

Looking at the outcome on an individual station basis, however, shows the strong position of the local station among this income bracket, with half having listened 'yesterday' compared with around one in three for RTE Radio 1 and 2FM respectively.

Among C2DE'S there is a lower propensity overall to listen to national radio stations and a slightly above average allegiance to 96FM relative to the country as a whole (65% v's 61%)

Across the social class groups, those in farming community are most likely to listen to any radio (95%) and their enthusiasm is reflected in high levels of listenership for the national stations (62%) and for the Local Station 70%

 

 

 

 

STATION AUDIENCE REACH/PROFILES (JUNE 99/JULY 2000)

Cork City& County

RTE RADIO 1

Reaches 28% of Adults daily

Reaches 29% of housewives, 50% of housewives with children

Reaches 35% of ABC1's

Reaches 5% of 15-24, 11% 25-34, 43% of 35+

Station Profile 59% male, 41% female

4% of the Audience is under 25, 32% is 25-44, 63% is 45+

46% is ABC1, 39% isC2DE, 15% is F1F2

2FM

Reaches 29% of Adults daily

Reaches 21% of housewives, 40% of housewives with children

Reaches 33% of ABC1's

Reaches 57% of 15-24, 38% 25-34, 15% of 35+

Station Profile 60% male, 40% female

42% of the Audience is under 25, 41% is 25-44, 17% is 45+

42% is ABC1, 44% isC2DE, 14% is F1F2

96 FM Country

Reaches 61% of Adults daily

Reaches 63% of housewives, 69% of housewives with children

Reaches 51% of ABC1's

Reaches 57% of 15-24, 64% 25-34, 61% of 35+

Station Profile 50% male, 51% female

20% of the Audience is under 25, 40% is 25-44, 40% is 45+

32% is ABC1, 54% isC2DE, 14% is F1F2

Today FM

Reaches 15% of Adults daily

Reaches 6% of housewives, 8% of housewives with children

Reaches 22% of ABC1's

Reaches 25% of 15-24, 24% 25-34, 8% of 35+

Station Profile 69% male, 31% female

35% of the Audience is under 25, 51% is 25-44, 14% is 45+

52% is ABC1, 34% isC2DE, 14% is F1F2

 

 

Lyric

Reaches 11% of Adults daily

Reaches 4% of housewives, 2% of housewives with children

Reaches 5% of ABC1's

Reaches less than 1% of 15-24, 1% 25-34, 9% of 35+

Station Profile 64% male, 36% female

1% of the Audience is under 25, 31% is 25-44, 68% is 45+

58% is ABC1, 38% isC2DE, 4% is F1F2

 

Competitive issues in the Media Marketplace

Television

TV3 which launched September 1998 now has 23% share of indigenous viewing, 10% share of the Total TV market. This in line with station projections and has ensured commercial success. The balance of viewing will further fragment early next year when Coronation Street moves from Rte to TV3. The imminent arrival of Digital TV will create further fragmentation problems for TV Stations and Advertisers.

Newspapers

The Examiner has moved to position itself as a national newspaper but still has a strong daily coverage in Cork City and County at 51%. In general the Market is static but advertising revenue is strong, boosted by the dot com , Telecoms, and car markets. Press is poor value in cost per thousand terms against the established broadcast media.

Magazine

AT present a strong growing market-new Weekend Irish Times magazine, consolidation of Irish independent weekend magazine; record 160,042 sales for the RTE Guide.

Outdoor

Growing sector which benefits from being seen as a support medium for TV campaign. It is, in truth, one of the few really local media.

 

Below the Line

The Junction lines between conventional media and below the line are becoming increasingly blurred.. Anecdotal evidence indicates that spending now matches above the line pound for pound

Advertising Revenue

Overall spending on display advertising, TV, Radio and outdoor stands at a very robust £440 million punts at the end of 1999. This is an increase of 15% over the previous year which is turn was an increase of 10% over 19997.

Demand and Potential for the proposed service

We believe that Cork has undergone a huge change over the last decade. Its industry is new dominated by strong multinationals, which offer global careers and opportunities to citizens of Cork City and County. This has created a new confident which is not particularly well served by the current local offering. However Cork retains the desire to be well served by a quality Cork based Media.

There is clear evidence from recent figures that the incumbents are not performing well. The fall in their 15 to 24 year old figures in the recent JHLR and at the failure of the station to pick up the audience that RTE Cork left behind highlights their current weakness. We will position ourselves o satisfy the large mid market up, which appear not to be fully satisfied at present.

Anticipated performance of the Service

We have budget to achieve a percent market share in year one and a twenty four percent share after four years. Such achievement would yield profit after two years of operation.

Strategies for achieving proposed listenership and revenue targets

The board recognises the challenge that exists in the creation of a new brand. The projection include significant launch and ongoing marketing spends. They also include a heavy investment in the talent required to ensure that the product delivered defines the brand clearly

Quality professional advisors have been appointed to help manage the brand creation and the continued custody of it.

The board is fully committed to the long-term development of the company. It understands that business such as this needs to be fully financed to ensure success.

The development of a quality sales team in both the direct and agency areas is critical. From the outset it is essential that the national agencies have the trust and respect in the business of DEEPSOUTH Radio. The sales approach will be well researched and the care of the companies professional will be exercised in this request.

The direct sales team will focus on the two strong local forces, the Examiner group and96FM. For over a decade both of these have had a pleasant and painless sales journey. We will challenge both of these for the local business. Real competition will be good for local business.

 

Section 7 Financial and Business Plan

 

This section details the calculations, assumptions and methodology on which the financial projections are based. The promoters believe that these figures are conservative in nature.

 

The following is a summary of the projected performance:

 

 

Year 1

Year 2

Year 3

Year 4

 

IR£000

IR£000

IR£000

IR£000

 

       

Total_income

1,030

1,880

2,629

2,890

 

       

Costs

       

Staff

889

977

1,075

1,182

Operating_expenses

781

862

930

1,027

Launch_costs

280

-

-

-

 

-------

------

------

------

 

1,959

1,839

2,015

2,209

Profit/(Loss)

(928)

41

614

686

         

Net_Assets

571

612

1,103

1,789

Sufficient resources have been put in place by the investing parties to finance the business until it itself becomes self-financing.

 

Revenue

Projections are prepared on the basis that the radio station will go on air within 6 months after the award of the broadcasting licence.

A strong and experienced management team, ensuring the provision of a quality station with a broad listener base, will manage the station.

The revenue projections are as follows;

Year 1 1,029,955

Year 2 1,879,456

Year 3 2,627,451

Year 4 2,890,196

The above revenue will be generated from both advertising sales and from sponsorship. National advertising will be an increasing element of the sales growing in line with the audience penetration.

Research and industry knowledge suggests that sponsorship is a growing revenue generator. The business will have a focus on developing this area in a tasteful way.

Expenditure

To develop a vibrant media business this plan has recognised the need to invest in talented broadcasters. It is essential that they are both adequately remunerated and rewarded for the success of the station. Therefore staff costs are very significant in this plan.

During the preparation the promoters were cognisant of the need to promote market and create a vibrant awareness of the existence of this brand new station. Therefore the amount included for the launch and ongoing marketing and promotion is substantial.

In order to run a successful station it is essential that it is run in a cost efficient and cost effective manner. A chartered accountant will be appointed to the position of financial director to ensure that adequate controls are in place.

We have estimated that costs will increase at an annual rate of 10% over the first four years reflecting the costs associated with a growing business and inflation.

Capital investment

A tightly focussed consortium will fund this radio business. Funds of irp£1,500,000 have been put into position to fund the development and ongoing operation of the station. Our team are fully committed to the long-term development of this business.

Investment proposal

Details of the total funding requirements and how they will be met are set out below:

 

Capital expenditure

£385,455

Launch costs

£280,000

Working capital

£834,545

 

 

TOTAL

Irp£1,500,000

 

These requirements are funded by share capital. No borrowings are intended.

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Section 8 Transmission Proposals

 

We propose to provide comprehensive coverage to Cork City and County using nine transmission stations, Spur Hill, Bweeng, Nowen Hill, Carrigaline, Youghal, Fermoy, Mitchelstown, Kinsale and Clonakilty. These sites have been selected by BTS after analysis of extensive field strength survey measurements from existing sites in County Cork correlated against computer simulated predictions and as an achievable best fit match to the list of co-ordinated locations and transmission characteristics listed in Annex 1 of the Guide to Submissions.

The transmission site selection method also included measures to provide location flexibility and tolerance to the overall coverage and retransmission options. If sites are not available or viable due to co-ordination issues, planning permission, possible interference issues or ERP and directivity restrictions then many alternative sites are available from the RTE, Digifone and Meteor networks with minimal impact to the composite coverage, capital costs and operating expenses. Similarly, substitutions can be accommodated should suitable currently unavailable sites become available. Correspondence from RTE regarding the availability of alternative transmission sites is included in the appendices.

The Nowen Hill and Bweeng sites are owned and operated by Digifone and agreement has been reached in principle to transmit the FM signal and relay link signals. The Spur Hill site is a green field SDH site for Meteor the new mobile phone operator and is currently awaiting Local Authority Planning Permission. Agreement has been reached in principle with Meteor to transmit the FM signal and relay link signals. Correspondence from Meteor and Digifone is included in the appendices.

The other sites Carrigaline, Youghal, Fermoy, Mitchelstown, Kinsale and Clonakilty are lower power local coverage and fill in stations and as such the precise locations of these sites are not critical to the overall transmission proposal. It is envisaged that these sites will be visually low impact and may be co-located with other services if approved by the ODTR and IRTC.

The coverage maps for this transmission proposal were generated using a digital terrain database of grid step 500m. The prediction model used considered free space path loss (Fresnel method), multiple knife edge diffraction losses (Deygout 1994)) and 0.8 Fresnel Zone Fraction fine integration sub path occupancy. Based on the BTS survey of Cork additional attenuation has been applied to account for global clutter loss, 5dB local/12dB urban and the receiver antenna in the computer model has been reduced to 1.5m above ground. The coloured field strength contours shown are the median values predicted for 50% time availability and 50% of locations in the short sector for mono and stereo quality signals in rural and urban locations at an operating frequency of 104mHz. The base useable signal level contour used in the prediction model of 54dBm V/m or –63dBm is in practice a conservative figure and most radio receivers will perform satisfactorily outside the fringe contour areas.

Program and data feeds shall be a combination of microwave links and off air retransmission. The studio will be linked to the Spur Hill site using simplex Moseley 1.4gHz links in a hot standby transmitter and receiver configuration. Spur Hill will be a repeater station linked to Bweeng and Nowen Hill (slight grazing) using simplex Moseley 1.4gHz links. To provide resilience and fault tolerance there will be a backup Moseley 1.4gHz full duplex link between Bweeng and Nowen Hill, this will provide an alternative program and data feed should a main link fail or become unavailable. In addition this ring architecture of the link network satisfy the ODTR requirements for higher availability links. Path profiles for the links Spur Hill – Bweeng, Spur Hill – Nowen Hill and Bweeng – Nowen Hill using data from the Global 30-Arc-Second Elevation Data Set are included in the appendices.

Carrigaline, Youghal, Fermoy, Mitchelstown, Kinsale and Clonakilty will be fed from off air signals using broadcast quality retransmission receivers equipped with double cavity notch filters. All sites will be equipped with a multi-play CD machine triggered from silence detectors and receive carrier fail relays to provide a five hour sustaining service in the event of a failure or serious quality impairment of the incoming link signal.

All sites shall be equipped with online uninterruptible power supplies fitted with fast chargers to provide a minimum of six hours of electricity supply in the event of a failure of the electricity supply. A generator will be available to be transported to powerless sites to rapidly recharge batteries, guaranteeing station output.

It is proposed to contract Broadcast Technical Solutions to liase with the IRTC on technical matters, design, planning and specification, site acquisition, installation and maintenance of all the transmission equipment. The transmitter installations will conform to the technical conditions set out in T&RT 95/10 and in addition will conform to best engineering practice.

The following are also included in this section

Best server rural mono coverage map

Best server urban mono coverage map

Best server rural stereo coverage map

Best server urban stereo coverage map

Main sites including infills mono composite

Main sites including infills stereo composite

Copy letter from Digifone regarding availability of sites

Copy letter from Meteor regarding availability of site

Indicative studio layout drawing

Indicative studio layout elevation

Letter from RTE regarding costs

Letter from RTE regarding service

Spur Hill – Bweeng preliminary link path profile analysis

Spur Hill – Nowen Hill preliminary link path profile analysis

Bweeng – Nowen Hill preliminary link path profile analysis

 

SPUR HILL (METEOR)

Area to be served

Cork City and surrounding areas

Name

Spur Hill

NGR

164895E

066953N

Site height

125M

Height of antenna centre point above ground

35.5M

Antenna type

4 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

30dBW vertical component

30dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by hot standby 1.4gHz Moseley links from the studios in Cork city. This station will also retransmit the 1.4gHz link signals to Bweeng and Nowen Hill.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant:- Included in annual charge

0

1

YY Antenna support structure:- Included in annual charge

0

1

15m cantilever tower section to support antennas.

11,000

1

Aldena 4 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

8,566

1

500W industry standard transmitter with dual exciters.

9,000

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler 7/8"

512

1

Omnia Audio processor, stereo coder and modulation limiter

5,000

1

RDS Encoder

1,326

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Hot Standby Moseley 1.4gHz link equipment between the Cork City studios and Spur hill with automatic receiver transfer panel, includes studio dual transmitters.

33,306

1

Moseley 1.4gHz link transmitter to Bweeng transmitter station

8,245

1

Moseley 1.4gHz link transmitter to Nowen Hill transmitter station

8,245

3

Andrew Gridpak 1.4gHz antennas including feeder and connectors.

3,900

1

1kVA UPS, fitted with rapid charger, six hour capacity

2,600

Capital cost totals

94,215

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, tower rental, electricity, heating and ventilation plant

15,000

1

Link licence Cork Studio – Spur Hill

600

1

Link licence Spur Hill – Bweeng

600

1

Link licence Spur Hill – Nowen Hill

600

Annual charge totals

16,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

A planning application has been made by Meteor for this site.

BWEENG (DIGIFONE)

Area to be served

North Cork and surrounding areas

Name

Bweeng

NGR

146935E

090312N

Site height

408M

Height of antenna centre point above ground

35.5M

Antenna type

4 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

34dBW vertical component

34dBW horizontal component

Band pass filter and directional coupler

Aldena 3kW double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by 1.4gHz Moseley link from Spur Hill and Nowen Hill. This station will also retransmit the 1.4gHz link signal from Spur Hill to the Nowen Hill transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant:- Included in annual charge

0

1

28m Antenna support structure:- Included in annual charge

0

1

15m cantilever tower section to support antennas.

11,000

1

Aldena 4 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

8,566

1

2kW industry standard transmitter with dual exciters.

23,000

1

3kW Transmitter Double Cavity Filter.

893

1

Directional coupler 7/8"

512

1

Omnia Audio processor, stereo coder and modulation limiter

5,000

1

RDS Encoder

1,326

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Moseley 1.4gHz link receiver from Spur Hill transmitter station

8,245

1

Moseley 1.4gHz duplex link with Nowen Hill transmitter station

14,600

1

Moseley automatic receiver transfer panel to select between Spur Hill and Nowen Hill receive signals.

1,326

2

Andrew Gridpak 1.4gHz antennas including feeder and connectors.

2,600

1

5kVA UPS, fitted with rapid charger, six hour capacity

6,500

Capital cost totals

85,293

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, tower rental, electricity, heating and ventilation plant

16,000

 

 

 

1

Link licence Spur Hill – Bweeng, included in Spur Hill costs

0

1

Link licence Bweeng – Nowen Hill

600

Annual charge totals

16,600

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

Digifone has received planning permission for this site. Cork County Council Planning Authority Reference N/95/2946

 

 

 

 

 

 

NOWEN HILL (DIGIFONE)

Area to be served

South Cork and surrounding areas

Name

Nowen Hill

NGR

114072E

015033N

Site height

530M

Height of antenna centre point above ground

35.5M

Antenna type

6 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

37dBW vertical component

37dBW horizontal component

Band pass filter and directional coupler

Aldena 3kW double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by 1.4gHz Moseley link from Spur Hill and Bweeng. This station will also retransmit the 1.4gHz link signal from Spur Hill to the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant:- Included in annual charge

0

1

28m Antenna support structure:- Included in annual charge

0

1

15m cantilever tower section to support antennas.

11,000

1

Aldena 6 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

12,349

1

2kW industry standard transmitter with dual exciters.

23,000

1

3kW Transmitter Double Cavity Filter.

893

1

Directional coupler 7/8"

512

1

Omnia Audio processor, stereo coder and modulation limiter

5,000

1

RDS Encoder

1,326

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Moseley 1.4gHz link receiver from Spur Hill transmitter station

8,245

1

Moseley 1.4gHz duplex link with Bweeng transmitter station

14,600

1

Moseley automatic receiver transfer panel to select between Spur Hill and Bweeng receive signals.

1,326

2

Andrew Gridpak 1.4gHz antennas including feeder and connectors.

2,600

1

5kVA UPS, fitted with rapid charger, six hour capacity

6,500

Capital cost totals

89,076

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, tower rental, electricity, heating and ventilation plant

20,000

 

 

 

1

Link licence Spur Hill – Nowen Hill, included in Spur Hill costs

0

1

Link licence Bweeng – Nowen Hill, included in Bweeng costs

0

Annual charge totals

20,000

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

Digifone has received planning permission for this site. An Bord Pleanála Register Reference W/99/5804.

 

 

 

CARRIGALINE (INDICATIVE SITE FOR CARRIGALINE/CROSSHAVEN)

Area to be served

South Cork and surrounding areas

Name

Carrigaline

NGR

(indicative)

174171E

060877N

Site height

103M

indicative

Height of antenna centre point above ground

25.5M

Antenna type

4 bay Aldena ACF.02.02.215 circular polarisation with dual feeders.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

30dBW vertical component

30dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from Bweeng, Nowen Hill or Spur Hill transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

30m Antenna support structure

15,000

1

Aldena 4 Bay antenna with power splitters, connectors, dual feeders and all mounting hardware.

8,566

1

500W industry standard transmitter with dual exciters.

9,000

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler 7/8"

512

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

1kVA UPS, fitted with rapid charger, six hour capacity

2,600

Capital cost totals

49,961

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

6,000

Annual charge totals

6,000

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

 

 

 

 

YOUGHAL(INDICATIVE SITE FOR YOUGHAL)

Area to be served

Youghal and local surrounding areas

Name

Youghal

NGR

(indicative)

212441E

077561N

Site height

33M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

17dBW vertical component

17dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Spur Hill transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

125W industry standard transmitter with exciters.

2,920

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

31,170

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

 

 

FERMOY(INDICATIVE SITE FOR FERMOY)

Area to be served

Fermoy and local surrounding areas

Name

Fermoy

NGR

(indicative)

181529E

097458N

Site height

93M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

10dBW vertical component

10dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

30W industry standard transmitter with exciter.

1,860

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

30,110

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

 

MITCHELSTOWN(INDICATIVE SITE FOR MITCHELSTOWN)

Area to be served

Mitchelstown and local surrounding areas

Name

Mitchelstown

NGR

(indicative)

180797E

111759N

Site height

144M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

10dBW vertical component

10dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

30W industry standard transmitter with exciter.

1,860

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

30,110

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

 

KINSALE(INDICATIVE SITE FOR KINSALE)

Area to be served

Kinsale and local surrounding areas

Name

Kinsale

NGR

(indicative)

162731E

050612N

Site height

60M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

17dBW vertical component

17dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng transmission station.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

125W industry standard transmitter with exciters.

2,920

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

31,170

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

 

CLONAKILTY(INDICATIVE SITE FOR CLOANKILTY)

Area to be served

Clonakilty and local surrounding areas

Name

Clonakilty

NGR

(indicative)

138810E

042410N

Site height

30M

indicative

Height of antenna centre point above ground

15M

Antenna type

1 bay Aldena ACF.02.02.215 circular polarisation.

Radiation pattern

Omni directional (2dB) through parasitic support structure tuning.

ERP

17dBW vertical component

17dBW horizontal component

Band pass filter and directional coupler

Aldena 600W double cavity narrow band pass filter and calibrated Co-Axial Dynamics directional coupler.

Audio and Data feeds

This transmission station will be fed by an off air signal from the Bweeng or Nowen Hill transmission stations.

Capital costs (includes installation charges)

Qty

Description

Line cost IR£

1

Building, heating and ventilation plant

6,500

1

15m Antenna support structure

11,000

1

Aldena antenna with connectors, feeder and all mounting hardware.

1,335

1

125W industry standard transmitter with exciters.

2,920

1

600W Transmitter Double Cavity Filter.

790

1

Directional coupler N type

432

1

Multi Play back up CD machine with automatic audio fail change over panel

1,725

1

Stereo coder and RDS coder for use with back up CD machine

2,852

1

Off Air FM rebroadcast receiver

1,326

1

FM Receiver Double Cavity Notch Filter

790

1

FM Yagi receive antenna with feeder

300

1

500VA UPS, fitted with rapid charger, six hour capacity

1,200

Capital cost totals

31,170

Annual (recurring) charges

Qty

Description

Line cost IR£

1

Site rental, electricity, heating and ventilation plant

1,800

Annual charge totals

1,800

Issues regarding Proximity to existing services interference and de-sensitising

It is impossible to obtain accurate information regarding radio equipment and services in the immediate vicinity without the benefit of a radio licence. With the benefit of a licence we will use our best endeavours to contact all legitimate operators in the vicinity and enter into consultation with them. The proposed transmission equipment and associated filtering equipment is to the highest standard and has been specified to operate in hostile RF sites. If, in the unlikely event that any interference or de-sensitising issues arise with any legal operator these will be resolved at no cost and minimum disruption to that operator.

Planning status

This is a proposed green field site and a planning application has yet to be made.

 

 

 

 

 

 

 

 

Section 9 Studios and Operation

 

Studio location:

The service will be based in premises of approximately 4,000 square feet in Cork City with line of site to the transmitter station on Spur Hill.

There will be full access and provision for wheelchair and disabled persons throughout.

Studio Facilities:

The facilities are to comprise:

An On-Air Studio, approximately 4.1m x 3.4. This will be used exclusively for on-air output, with access to on-air telephone lines and ISDN lines.

A Production studio, approximately 3.7m x 3.1m. This will be used for recording and editing commercial spots, promotional spots and programmes and additionally as an emergency and maintenance backup for the On-Air studio.

A voice booth, approximately 3.7m x 3.3m to be shared with the On-Air and Production studios. This will be equipped with four microphones that will be accessible on the mixer desks in the On-Air and Production studios.

A News Studio/Sub Production Studio, approximately 4.1m x 3.4m. This will be used for preparing, editing and presenting News bulletins and as an overflow for the main production studio.

A Racks room, approximately 4.5m x 3.0m. This will house the un-interruptable power supply, Omnia On-Air processor, studio to transmitter links, ISDN equipment, telephone hybrids, PABX, eight second profanity delay, On-Air logging equipment and support equipment.

  

Studio acoustic construction:

The studios will be designed to have a reverberation time of .2 of a second and an internal noise level of no greater than NR25 based on octave band analysis, which complies with international broadcast recommendations.

The studio walls will be a box within a box structure. The studio will be sectioned off from the remainder of the building with a partition that is constructed to fit tightly up to the existing soffit. The studios themselves will be constructed as individual boxes from a modified "Camden" partition that are contained within the outer wall and each of the studios will have its own ceiling joists and isolation ceiling.

The outer barrier wall will be constructed from 75mm x 47mm softwood studs on 400mm centres. The studwork will be clad each side with a 12mm layer of fibreboard and two layers of British Gypsum 15mm Soundbloc Plasterboard. All plasterboard joists are to be butt-jointed on the timber members, staggered, taped and filled. The exposed side of the outer wall is skimmed. This construction exceeds 30 minutes fire rating.

The studio walls will be constructed from similar softwood studs but modified to permit building from one side with 12mm fibreboard and two layers 15mm Soundbloc plasterboard each side. All plasterboard joists are to be butt-jointed on the timber members, staggered, taped and filled.

The fibreboard, which serves to damp the resonance in the plasterboard as well as partially isolating the plasterboard from the timber frame, contributes a significant portion of the mass and therefore increases the sound insulating properties of the partition.

All studio frames will be filled with Rockwool insulation between the facing sheets.

The cavity between the partitions will be blocked at the end of each wall with dense Rockwool to act as a cavity barrier and trimmed with hardwood edging.

All studio and outer walls will have their sole and head plates mounted resiliently from the existing structure using a quality hair felt material and non-setting mastic.

The inside of the studio walls will additionally be clad with softwood framing, Rockwool between the studs and a hardboard covering that is perforated depending on position on the walls to approximately 0.05% or 5% of area to control the acoustics of the room. This hardboard will then be covered with a plastic sheet, dustsheet and a tight weave fabric that is fire treated to class 1 speed of flame.

The ceilings will be constructed from 200mm x 47mm joists spaced at 400mm centres. The underside will be clad with a layer of 12mm fibreboard and two layers of 15mm Soundbloc Plasterboard. The cavity between the joists will be filled with 100mm Rockwool insulation. A suspended acoustic ceiling will be fitted in the studios and sound lobby underneath the plasterboard ceiling.

Windows:

Vision windows having-sound resisting properties complementary to the wall structures will be installed where required. All sound resisting windows will be double glazed with three-ply laminated glass and angled to minimise internal visual and sound reflections.

Doors:

Sound-resisting doors will be supplied and installed to the studios and have a natural wood finish. All sound-resisting doors will be fitted with vision panels and will be supplied complete with frame and overhead door closer, magnetic seals and stainless steel pull handle and push plate. They will have a sound reduction rating of 45dB (SR).

Air-conditioning and ventilation:

All studios will be provided with cooling only air conditioning services. Due to the insulating properties of the studios and the amount of equipment operational in each one, heating will not be required. As the windows will not be opened and to maintain acceptable levels of oxygen and to contain decoration and equipment soiling the air-conditioning system will also provide approximately 20 Litres of fresh air to mix with the re-circulating air in each studio.

 

Humidity is very important in studios where speech is concerned; presenters will be on duty for several hours and, during holiday times and unexpected illness, often work extended shifts. To avoid dry throat speech defects, humidity levels will not be allowed to fall below 55%RH. Additionally humidity is important in technical areas where static electricity could, inadvertently, be discharged to a sensitive piece of equipment resulting in premature failure.

Condensing units are to be located outdoors on the roof. All refrigerant pipework and associated electrical services are to be run overhead within ceiling voids.

Studio technical services:

Cable ducts will be formed within the studio wall constructions to provide access between the studios and other areas for studio equipment wiring. Cable trays are to be installed within the ceiling voids to conduit cables from and between the studios and Racks. In the studios within the wall construction, cable raceways are to be formed at skirting and dado levels with vertical accesses for equipment wiring. Skirting and dado covers are to be natural-finished timber secured in place with countersunk screws in recessed cups to provide a flush finish. Trims to corners at wall and ceiling junctions are to be in natural matching wood pinned in place.

News Room:

There will be a newsroom approximately 3.6m x 4.0m adjacent to the studio areas where news will be compiled and edited. The principle equipment will be two Burli News Room computer software and ASC "Buddy" work stations. This architecture will provide the journalists with the ability to view and edit INN, IRN and Press Association text and audio, record and edit telephone interviews, compile bulletins to be read from screen in the news studio without having to leave their desks.

Standby power plant:

Standby power will be provided by an uninterruptible power supply with six hours capacity and an auto start diesel generator. The changeover switching will be electrically and mechanically interlocked to ensure that in no event could power back feed into the ESB lines. This generator will be trailer mounted and will available to be transported to the transmission sites to provide UPS battery-charging current in the event of an interruption greater than six hours at the transmission sites.

 

Principle equipment:

The principle play-out equipment will be a Wave-Cart hard-disc audio system. This will store most of the frequently played music, commercial and promo spots. The play out computers and servers will be built to the highest possible standards and will use mission critical architecture and methods with extensive redundancy designed in to achieve reliable operation. Each computer and server will have a dedicated local uninterruptible power supply; mirrored hard disk controllers will be used throughout. Every night all audio files required for the next day will be copied to the local hard disk array in each studio to provide a data path should the network fail. The software has been extensively tested and currently has a very large and satisfied customer base.

In the studios play-out will be from compact disc and mini disc which will be mixed on a state of the art studio mixer.

Deviation limiting:

In the studio the operators will control their levels with the aid of peak programme meters "PPM". Excess level will be reduced electronically by the automatic level control function of the Omnia On-Air split chassis processing equipment in the racks room which will be adjusted to ensure that the modulation level never exceeds specified limits.

Linking to the transmitter sites:

It is proposed to link to the Meteor transmission site on Spur Hill using the Moseley StarLink digital STL in the 1.4GHz band in a hot standby configuration. Onward linking to the other sites will be a mixture of off air and direct linking as described in the transmission proposals.

Test equipment:

Broadcast Technical Solutions will be contracted to install, commission and maintain the technical equipment. They will supply all the necessary test and measurement equipment to ensure that the broadcast equipment is adjusted, calibrated and operating correctly.

Costings:

Detailed costings for the studio equipment are detailed as appendix 1 in the application.

Section 10 

  1. Readiness date
  2. The anticipated commencement date for the service is 6 months after receiving the licence

    Having identified all if the members of it’s management team the company is in a position to get the station on air quickly without compromising the quality of the output in any way.

  3. Critical Path

The chart contained overleaf sets out the key tasks, which the company’s divisional managers will address in the months prior to commencement

 

 

 

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Chief Executive/ Programme Controller

Confirm legal issues with IRTC

Planning Issued

Confirm Management Team

Commence on-air staff interviews

Development of schedule plan.

Development of staff and other contracts

Finalisation of draft programme schedule and staff contracts

Approval of management budgets and Finalisation of staff issues

Dry Runs

Implementation of management division recommendations

Station on-air with full broadcast schedule

 

 

Finance

 

Prepare operational budget

Source IT supplier.

Interviews for financial staff

Finalise financial staff and commence drafting of internal finance operational procedures

Delivery of IT equipment plus commissioning

Finalisation of all internal and external accounting procedures

Ongoing monitoring of all IT and finance functions

 

Sales & Marketing

Draft final marketing plan

Commission design roughs for corporate design

Interviews for agency rep and direct sales team

Confirm Logo designs and prepare promotional package

Finalise promotional package and commence canvass of advertising agencies.

Finalisation of ratecard structures

Agency Roadshow. Direct team training

Finalisation of promotional package and Public relations activity

Roll out of "teaser" campaign. Agency Roadshow continues.

PR Package commences

Full campaign roll-out.

Full agency presentations and direct sales activity

 

News & Current Affairs

Commence IT specifications.

Provisional interview schedule for news and CA team

Establishment and confirmation of external news links.

Accreditation of DEEPSOUTH RADIO with news groups

Delivery and Commissioning of IT system

Finalisation of on-air team and specialist input (contributors etc)

Full service dry-runs

Implementation of all External News/CA Suppliers

Station on-air

Operations

Commencement of premises modifications.

Non-broadcast equipment ordered.

Commence recruitment process

Finalise equipment suppliers and complete premises modifications

Finalisation of recruitment of all non-broadcast staff.

Studio equipment completed.

Initial commissioning and testing

Commercial production studio completed. Dry-runs in broadcast studios.

Transmission equipment testing